Flavor forward beer comes first for craft brewers

Craft beer is all about the flavor. Even after small brewers have found a niche, they keep experimenting, running test batches, and sometimes finding the next big thing their customers like. It's not so easy, though, to predict the next big thing.

Craft brewers are always reconsidering the products they make. Some research batches don't work out. When they do work out, they work their way into the permanent rotation. The tinkering with recipes is part of the reason they became brewers in the first place. They're also facing competition for younger drinkers who are moving to canned mixed drinks or sparkling hard seltzers.

Brewers are responding to that competitive pressure in different ways. And if you ask three brewers what the next big thing is in beer, you may get six different answers.

Read more at https://www.wglt.org/local-news/2023-07-17/flavor-forward-beer-comes-first-for-craft-brewers

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