(Audiobook) Building a StoryBrand: Clarify Your Message So Customers Will Listen

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Building a StoryBrand: Clarify Your Message So Customers Will Listen, by Donald Miller

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller’s StoryBrand framework is a proven solution to the challenge business leaders face when communicating about their businesses. This groundbreaking approach to connecting with customers gives readers a significant competitive edge by unveiling the secrets to helping customers grasp the compelling benefits of their products, ideas, or services. "Building a StoryBrand" achieves this by teaching readers the seven universal story elements that resonate with everyone, the true reasons customers make purchases, how to simplify a brand message for better understanding, and how to craft the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, a small business owner, a politician running for office, or the lead singer of a rock band, "Building a StoryBrand" will fundamentally change the way you communicate about who you are, what you do, and the unique value you offer to your customers.

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