We are redefining our communication.
What was meant to be a slight retouch of the existing identity - ended up being a complete redesign and relaunch of the brand.
It started with changing the brand's positioning. Since its IPO in 2017, Adshares became a top player in the crypto space. Adshares (ADS) reached the top 300 and became a leader in Metaverse programmatic advertising with the largest automated network in Decentraland.
It has a significant following among crypto investors, traders and experts.
However, for the Adshares' desired clients, "crypto", "web3" and "metaverse" are still new and confusing concepts.
To reach a much wider audience of ad tech and media professionals - and to be able to advertise at all - Adshares decided to go from being "a crypto project" to a "blockchain infrastructure for advertising".
This change is reflected in the new website design - brave, even revolutionary, and totally different from the majority of "crypto" websites. It aims to show the infinite scalability of the Adshares protocol - which extends from Metaverse worlds, through websites, games, and mobile apps, to digital out-of-home and point-of-sale screens. "We are the standard for all digital advertising, based on blockchain - and we wanted to show it"
Check it now!
https://adshares.net
Тэги:
#Adshares #ads #digital #advertising #future #blockchain #AdTech