During the past decade, social media has emerged as one of the single most important platforms for businesses to showcase their products and build up brand identities. Social media’s unending capabilities have led to it becoming a constantly evolving technology with plenty of room for experimentation. In other words, there never seems to be a dull moment online. At a time when social media is combating misinformation, and people are realizing the advantages and drawbacks of social media in public political and social discourse. How do you run a business on social media? We will hear from experts in their field to learn how it really is to work in the real world of social media.
In this video, Christie Post interviews Will Griffin, Chief Ethics Officer at Hypergiant – the industry-leading AI company. At Hypergiant, he developed and evangelizes the company’s Ethics in AI Framework and Use Case vetting model.
Will is an entrepreneur and proven thought leader with a track record of bringing culture-shifting content and technology solutions to new platforms. His ventures include launching the first original content slate on the Sony PlayStation Network and he launched the first original VOD channel -- Hip Hop OnDemand on Comcast Cable systems nationwide and he was an in-house strategist for News Corp part of the fox entertainment group. His work has earned the coveted IAB/Brandweek Silver Medal for Innovation, and the culturally significant, NAACP Image Award. Will is a graduate of Harvard Law School and Dartmouth College.