Automatic Vs Manual Campaigns | Amazon PPC

When I try manual campaigns, often I can't get much ad spend to occur on most keywords or products I'm targeting. And they also normally don't perform any better than my automatic campaigns. Any tips?

This video on Amazon ppc campaigns is clear and to the point like all your other videos 🎉

How do you see what keywords the automatic campaigns figured out where effective?

I started a manual campaign but I decided I would rather go to automatic. I don’t know how to edit that change. Please help

Hi Luca - Quick newbie question. If I create a Manual Target Campaign and I use my competitors product ASINs as targets it appears this strategy does not work very well. From my understanding Amazon is still showing my ads on search result pages, however, all I wanted to do was target specific competitors product pages. So... the ultimate questions is... targeting specific ASINs and having your ads only displayed on those ASIN product pages does not work. Correct? Thanks and I really appreciate your expertise!

great video!

Hello Luca, thank you for your video,
I have one question please, when it come to a launch strategy for PPC, would you recommend do do an automatic campagne to catch relevant keyword and then pass them to manual PPC, or using from the beginning the keywords I found in my research as an manual campagne ?

Great job, thank you for u video!!!!

Why are you flicking us the v's all the time? :)

Thank you for your video!

Quick Question: Campaign 1 is set up manually targeting keywords. Campaign 2, for targeting product ASIN'S. Should I add automatic targeting under the same campaign as #2 product targeting or create a 3 campaign labeled AUTOMATIC targeting?

Hi Luca, thank you for your video. I would like to ask you how you can see the keywords that the automatic campaigns is using and its performance. I try to see it in the same place as I do in the manual campaigns, but it only show a generic topic, not the specific keywords. For example it says: "cerse-match", "loose-match". etc. but I don't know how to see the specific keywords, so I don't know how to find out which other keywords I could be using in the manual campaign. Thank you do much.

Hey Luca great job ! Could you make 2 videos ? One with AUTO campaign optimization and the other campaign with MANUAL.
Thank you very much and greetings from Poland.

Hey Luca, your videos have made my new job a lot easier to settle into over the last few months, and I really appreciate it. Actually made this account to actually subscribe and comment.

I was wondering - is there a way to advertise a single product that is in the Born to Run program? I didn't realize (new to Amazon, but working for an established international brand) that a PPC Campaign wouldn't really help our new Born to Run ASIN; so while they are turning, this SKU is moving much slower than it should, and we're on track to have to buy back over half of our initial BTR shipment. Any ideas to push this ASIN a little faster? The sponsored product campaign I started hasn't been having the effect I need.