The creator economy is changing, but can it thrive? | FT Tech

I always say...they're hot now but what will happen 10-15 years from now when someone younger and hotter comes into the stream.

Careers get stale and I can change jobs when Im burnt out or bored...what will creators do when they're bored or burnt out and still got bills to pay?

Substack has made a massive difference to writers. Maybe that is possible for video

FIRE🖤

Marina Mogilko ❤

Investment by companies is a poor indicator for growth in this sector. Most creators are solopreneurs who get started on their own. How much has time and engagement on social platforms grown? How much has media spend shifted to creator activations?

Calling these people “creators” is demeaning the word creator

Creator = Narcissist, for the most part.