How PaperStreet Works Together on a Website Design Project

Our team actually interacts really well. Our web director and creative director sit probably about ten feet apart. Everyday they meet and talk about designs. Our internet marketing director and content director, even though they’re remote, still meet with each other on Slack and show concepts around. It really is a team environment. When a project starts, we get all four directors together, internet marketing, content, dev and design. They get together and start planning out the project. It starts with the site structure, a big idea for the project, what pages should and shouldn’t be on the site, what are the client’s likes and dislikes. We then move into a wireframe and branding board of what colors we should use, what logo to use, what’s the big idea for the messaging. We then move into the actual design of the site and showcase the home pages and subpages of what it will look like. We keep going back and forth until it’s perfect for the client. We then transition over to dev and they actually make it work. And that takes quite a while. It can take several weeks to get the project going but it, we then finalize the development.

The nice thing about our process is that we perform internal QA to start off with. When we do the internal QA, Allan goes through the site page by page, line by line, looks at all the content and makes sure it matches perfectly with the design concept. He tests it out on mobile, tablet, desktop, and various browsers. If he finds issues, he brings it to the development team. In fact, sometimes the development team does not like him because he’s pointing out errors. But it’s good. He catches everything before it actually hits the clients.

Once the client receives the site, there will be minor things the clients want to change. Sometimes attorneys leave or they come online during the build process, new pages need to be added or some things just don’t quite look right when it comes to creation. When clients have a testing link, they review the site and use a tool we like which is called BugHerd. They can actually mark things online and say, “Alright, this is off by five pixels. This needs to be a little bit more green. This page is to be killed.” And then we go from there.

PaperStreet Web Design
219 SW 17th Street
Fort Lauderdale, FL 33315
954-523-2181
http://www.paperstreet.com

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