Focus on Conversions and Then Traffic

In this video, Neil Patel and Eric Siu discuss why companies should focus on conversions over traffic. Learn how to avoid the common mistakes marketing people used to make!

00:00 - What marketers are doing wrong in Traffic and Conversion
00:40 - Why focus on conversion first?
01:33 - How marketers are wasting resources because of this mistake?
02:11 - What Eric learned from prioritizing Traffic vs Conversion
02:48 - The BOFU and MOFU Keywords
03:13 - Companies should on what matters the most!

Welcome to Marketing School, a top business podcast with 61 million downloads!

The topic? You guessed it: marketing!

Brought to you by none other than industry experts Eric Siu (founder of Leveling Up & Single Grain) and Neil Patel (co-founder of Neil Patel Digital and top 10 marketers by Forbes).

Each episode features marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
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