Review Generation & Its Impact on Your Growth | PMP Industry Insider Podcast

Episode #183 - Coalmarch's Christin Nein joins the podcast to share her expertise on the ever important topic of generating customer reviews. She covers why reviews matter, how to generate more reviews, how to make sure you get the right reviews and what to do if you get a negative review.

Guest: Christin Nein, Sr. Director, Product Development, Coalmarch by Workwave

Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services

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In this episode we discuss:
-Our sponsors Coalmarch by Workwave and PestSure
-PMP Industry Insiders Peer Groups
-Why everyone knows reviews are important, but businesses still struggle with them
-Three reasons Google reviews are best
-How to implement a review generation program
-Why scattered texts are better than bulk emails when asking for reviews
-The power of incentivizing technicians or CSRs to ask for reviews
-Why you need reviews for all your branches
-More ratings vs. higher ratings
-How to respond to negative reviews
-Whether third-party platforms are a good approach to collect reviews
-Does it work to coach customers on how to write a review?
-What not to do when it comes to generating reviews
-How to handle a review "hit job"
-Is there a way to "cherry pick" reviews and is it a good idea?

For complete show notes and links to resources mentioned, visit: https://www.pmpindustryinsider.com/post/episode-183

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