Finding Customers in Web3: Proven Strategies Behind WalletConnect with Cara Liberati

If you enjoy practical tips about Web3 business, I recommend you check out my conversation with Ryan Jones, Director of Product at Consensys, about Web3 Product, which you can find here: https://youtu.be/IQQ30Jo44ZM

Cara Liberati is a Head of Business Development @walletconnectofficial, a startup that builds web3 communication protocol enabling interoperability between wallets and dapps across chains. WalletConnect has integrated with 500 wallets and 6,000 apps, and it has raised $25m from Shopify, Union Square Ventures, Coinbase Ventures, ConsenSys, Circle Ventures, and many others.

🎥 In this episode Cara shares invaluable insights on key strategies for customer acquisition in Web3 and the successful tactics WalletConnect employs for building strategic partnerships. Learn more about Cara, who is not only Woman in Web3 but also active supporter of female founders.

🎧 Listen “Web2+1 with VC” on:
Apple Podcast: https://apple.co/478nBnM
Spotify: http://bit.ly/3RJ1KyE

► More about WalletConnect:
Website: https://walletconnect.com/
X: https://twitter.com/walletconnect/
Discord: https://discord.com/invite/kdTQHQ6AFQ
Jobs at WalletConnect (hiring!): https://apply.workable.com/walletconnect/

► Follow Cara Liberati:
X: https://twitter.com/NFTequilaa
LinkedIn: https://www.linkedin.com/in/cara-liberati-3874628a/

► Follow Violetta:
X: https://twitter.com/violettechekan
LinkedIn: https://www.linkedin.com/in/violettachekan/

Thanks to our community partners for the support:
- VNTR Capital (https://vntr.vc/)

Video editor @vadimblosh
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0:00 Trailer
0:36 Intro
1:44 What problem is WalletConnect solving?
3:34 Entering into blockchain and Cara’s role at WalletConnect
7:14 Web2 vs Web3 Business Development: Key differences in customer acquisition
9:37 Adapting business strategies for crypto market cycles
10:35 Ensuring long-term value in rapidly evolving blockchain market
11:56 Zero to One: Identifying the first product use cases in startups
14:15 Effective strategies to find customers in Web3 and close the deals
17:12 Top 3 essential tools for effective customer outreach in Web3
20:10 Scaling operations and managing rapid growth in startups
24:02 Enterprise Blockchain Adoption: Use cases and market cycles impacts
28:48 Woman in Web3: Breaking into leadership position in blockchain
34:24 💫 Surprise game of the show - fun questions to the guest speaker about big tech, investments, inspiration
43:05 What’s next for WalletConnect
44:43 Empowering women in Web3: Cara’s advice for aspiring female leaders
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Disclaimer:
This show is for entertainment purposes only and does not provide financial advice. Before making any decisions consult a professional.

#crypto #tech #startup

Тэги:

#blockchain #blockchain_technology #crypto #cryptocurrency #web3 #web3_startup #startups #tech #entrepreneurship #entrepreneur_advice #investing #crypto_podcast #violetta_chekan #find_customers_in_Web3 #business_development_in_web3 #walletconnect #crypto_wallet #customer_acquisition_in_web3 #blockchain_startup #web3_projects #women_in_web3 #diversity_in_web3 #go_to_market_in_web3 #web2_vs_web3 #blockchain_adoption #gain_customers_in_web3 #get_customers_in_web3 #web3_business

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