B2B Marketing | Nandakumar E | IITMIC Startup Essentials Training Series 2022 - Ed.5

In this #StartupEssentials session, Mr Nandakumar E - CEO, ICCW, elaborates on the key aspects of B2B Marketing like Segmentation, Customer Acquisition costs, Deal Closure, & more.
Check out some of the key points in the talk below -
Buyer behaviour - 5:07
Why Startups Fail - 13:34
Understand Buying Process - 26.15
Segmentation for scale up & growth - 28:57
Empathy Map - 34:41
Get- Keep- Grow - 46:41
SPIN example - 1:02:08
Customer perception of value - 1:14:35
Marketing partnerships - 1:23:56

Watch all previous talks in our Startup Essentials training series here - https://www.youtube.com/watch?v=QAVKkKUSCSg&list=PLrj1Zz0qjz42fkrqj0gnokSkMYjVW5kCx
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#IITMIC #startuptraining #startups #b2bstartups #b2b #marketing #b2bmarketing #marketsegmentation #customeracquisition #IITMstartups #startupecosystem

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##iit ##iitmic ##Brainstormtobuild ##startupindia ##makeinIndia ##Incubation

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