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“Nord Noir” spins a tale as much as it paints a sonic landscape. Its progenitor Toh Imago took the time to sharpen his artistic chops under a few different guises, resisting the 21st-century affliction that is instant gratification at all costs, ultimately spending over 18 months to develop the narrative arc underlying his first opus. Using the historical context of the north of France’s proletariat past, he created a dense, hypnotic, haunted album that will sit comfortable alongside the works of Daniel Avery, Efdemin and Blawan.
Giving an idea (let alone ideas) the time and space to gestate and take shape in an age marked by urgency and panic is something of a heresy, but this is just another expression of Toh Imago’s contrarian spirit. Taking years to refine his artistic identity is a gift that the young producer, who burst onto the French electronic music scene in 2012, consciously gave himself. In the same vein, taking eighteen months to craft the full arc of his first full-length is another feat of patience and dedication – especially in 2019.
This slow simmering translates to the droning, relentless grit underlying the resulting album, which manages to restore a sense of the concept album to techno – silencing the pessimists who believe that the genre has been stripped of its narrative import.
Throughout the dense, hypnotic, portent Nord Noir the northern France native thus decided to tell a story – many stories, the stories of the region’s miners. Miners such as his grandfather, who suffered not only from the physical fallout from an explosion, but also of the accusations of having caused said conflagration that were leveled against him.
Without focusing on solely that character (and without setting out to create a particular sound), Toh Imago originally drew inspiration from literature, specifically the Sorj Chalandon novel “Le jour d’avant”, which may or may not be a fictionalization of the events that the musician’s grandfather related to him some years before his death. North of the Channel, he may as well have been inspired by Thatcher-era narratives, such as GB84, David Peace’s omnisciently-detailed account of the Strike; The Litten Path, James Clarke’s bird’s eye surveying of the era; or Val McDermid’s A Darker Domain, which deployed a whodunit as a pretext to examine the day’s sociological backdrop. 12" record out 18th October, buy here:
https://idol.lnk.to/Nord_Noir