Lacoste - Crocodile Free (case study)

For the second year in a row, Lacoste raised awareness on threatened animals as part of its partnership with the International Union for Conservation of Nature (IUCN).

The idea: During 24 hours, for the International Day for Biological Diversity, Lacoste’s crocodile made way for ten endangered species all over the world. On this day, Lacoste became «crocodile free» in every square foot of its shops and in every communication (TV, OOH, social medias and e-shop). Novak Djokovic, a Lacoste ambassador, took part in the operation by wearing an official outfit with the Hawaiian Monk Seal logo during Rome’s ATP Masters.

The campaign encountered outstanding media exposure. It also drove a record number of customers in stores. All profits from this day helped IUCN’s efforts to conserve threatened wildlife.

This campaign won many awards in advertising festivals such as: the Clio Awards 2020/2021, the Cresta Awards 2020, the D&AD 2020, the Epica Awards 2020, the Eurobest 2020, the Gerety Awards 2020, the One Show 2020...
https://www.llllitl.fr/categorie/awards


CREDITS
Advertiser Brand: Lacoste, Paris.

Advertising Agency: BETC, Paris.
Holding Company: Havas.
Executive Creative Director: Rémi Babinet.
Creative Director: Antoine Choque.
Art Director: Jonathan Baudet-Botella.
Copywriter: Olivier Aumard.
Creative Assistant: Benoit Ferran.
Creative Assistant: Jessica Fecteau.
Motion Designer Olivier Kharon.
Head of Creative and Entertainment Strategy: Lennie Stern.
Head of Activation Strategy: Julien Levêque.
Agency Management: Bertille Toledano, Fanny Buisseret, Charlotte Seillier, Suzy Morin.

Production Company: General Pop, Paris.
Post-production supervisor: Anne-Sophie Touveron.
Director of Music Creation: Christophe Caurret.
Sound Company: Green United Music, Paris.
Music: Rone - "Bye Bye Macadam".

Тэги:

#Publicité #Marketing #Advertising #Creative #Ad #Ads_Commercial #International_Union_for_Conservation_of_Nature #IUCN #Lacoste #BETC #BETC_Paris #General_Pop #Crocodile_Free #Crocodile_Inside #Havas #Rémi_Babinet #Bertille_Toledano #Antoine_Choque #Jonathan_Baudet-Botella #Olivier_Aumard

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