LULA'S Campaign Video (FYP)

LULA is a contemporary brand that brings curated, one-of-a kind pieces through upcycling and thrifting. With the young, trendy individual in mind, LULA allows shoppers to embrace their personal styles through recreated bare essentials that can be easily reimagined to suit current and upcoming trends. Challenging the rise of consumerism and fast fashion, pre-loved clothing are given a new life with our signature Fashion Reimagined process. LULA aims to challenge stigmas towards thrifting and raise awareness of slow fashion, making thrifting part of everyday life and to encourage consumers to buy less and buy better.

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