Shining Mountains | The North Face

"This story was never about 'conquering' Glacier National Park". So great to hear this! At the end of the day, we don't 'conquer' nature. Nature is indifferent to our plight, our desires and our fears. I much more appreciate humility when travelling through beautiful places.

Great work.
it will even better to do a recap of before/after pictures of all the glaciers at the end of the film.

This is so amazing! Definitely a story that needed to be told. I especially love the comparison of glaciers now, and how they used to be. Such an incredible journey, and a brave undertaking. Props to everyone involved in the making of this!

All my north face stuff into the fire pit tonight. Another brand destroyed itself

Such a shame they ruined their image. I couldn't bring myself to wear any North face clothes now.

What is everyone in this comment section upset about?

Beautiful, important work Mike, Jenn, Ethan, POW & North Face! 👏👏👏👏👏

Stop eating meat and solve the climate crisis, it's simple people

Why are there over 5k dislikes?

you're a joke now

OMG I would love to see this film on the BIG Screen. The story and videography was fantastic. Well done Mike Foote, Jenn Lichter, Ginger Runner and North Face Team!

Dear lord. Homophobes have come out of the woodwork this year. Cant imagine being so fragile.

Despite the multiple dramatic statements it doesn’t take “specialized” or “technical” skill to move over 3rd and 4th class terrain. Social media posing…

As a mountaineer I have multiples pieces from altitude series, flight series and others… gear as well. I’ll never spend another dime on them - and I remember.

Congrats! North Face you may just have a boycott on your hands with your latest commercial. I know I’m never shopping at North Face again

You're done. Full on boycott with no room for forgiveness.

If inclusion and acceptance is "woke", I'm in!!! ❤️🧡💛💚💙💜🩷🩵🤎🖤
I SUPPORT THE NORTHFACE! 💯

Needs more stereotypical gay content if you want me to buy your stuff, okayyyyy 🥳😘

Amazing film ❤ Thank you for caring, thank you for bringing awareness. As for the negative comments, it’s a sad world when science and climate change offense you, ignorance = hate.

What an excellent film and inspiring story! Such a cool concept. Great job y’all

I will always support a company that supports others, and cares about the environment.

Love you and love your message! Love love! And support! 🎉🎉🎉🎉🎉

Amazing film, amazing story, and amazing editing!

Thanks for making it easier for us North Face… My family and I will never purchase or wear another North Face item again.

here comes the boycott

never buying anything related to ur company ever again

Im so happy that so many companies are outing themselves. If you openly support transitioning children and believe men can become pregnant, be ready for market loss.

Farewell north face, it has been a great time. I wish you all the best with the woke folk.
Succes and you go girls😢😢

great film! it's rad to see you all enjoying the good work and hard miles you're doing.

Were you trolling with the ad, calling it lghtv instead of lgbtq

The Woke Face - Never Again !

It's obvious that some glaciers got smaller than 30 years ago.
But it's near-sighted to conclude global warming exists only by the evidence of just 30 years.
Big companies like The North Face should consider the proof of global warming.
Actually some companies are making use of global warming for ther profit.

Is North Face REALLY about to Bud Lite themselves?🫢🤪

North Face is a Joke

30 year old customer here - Never buying Northface again.

I will never buy another north face product ever again. Goodbye.

Trying to save the NF brand?😂 to late

This is so sad. I cannot buy north face anymore. Stay out of woke culture.

I hope your Board are reading these comments as they try and reconcile a pointless ESG score against falling sales

Rip North Face I will never buy another product from you again!

bellissimo

boycott

They are putting their money on .000000000000000000001% of the population. good luck

Nothface has gone WOKE. BOYCOTT Northface.

So, will your ECG credit score offset the revenue you are about to permanently lose?

You thought you could sell me overpriced hoodies and shove garbage politics down my throat? I think not.

The north face a WOKE company... will never be on my closet

So the North Face is getting into "Pink Washing" also...PATHETIC!!!

No more northface products bought on Amazon for me.

I just disposed of everything I owned with a North face logo on it. You will never get one red cent from me ever again. We are done.