Google Ad Costs Are Up! Here's the ONLY Solution…

❤ Thank you Ben

My companies way to deal with the increase was to cut google by 10%. Even though i have a 600% ROAS. I just dont understand it. They care nothing about profit just if the budget allocated to the spend is correct.

Thanks coach Ben

Rinse and repeat that for all your other marketing channels.. Is that right Ben?

Lots of simple and understandable information in here. Best Adds video I have seen in a long time. Thanks

I totally agree with increasing the lifetime value of your customer. However, if you're in a really niche space and just starting out, I think it's better to focus on one really good product first, and then scale your business to include more products or services later

Wow, this guy just talked about the basics of growth marketing and he's already making a profit from it. Great job man, love your content!

So Ben, using your macdonalds example, would they be entering $5000 into the customer goal incremental customer value box?! I bet not. I use ICV with a customer match list but google adds the ICV to every new customer sale - this distorts revenue and ROAS. Do you use ICV and customer match list, and if so, how do you get round these distortions?

Yeah, but Google Ads is just overpriced and overvalued piece of junk