MULLER - wunderful stuff

Part of a major advertising campaign incorporating TV, press, on-line and outdoor -- Muller are running with some large special builds for their "Wunderful stuff" promotion.

London's Cromwell Rd multi 96 sheet site has been turned in to a fun filled bold special build incorporating all the loveable character in the promotion. We have Mr Tickle and robot with extended arms holding up the Muller Flag. A huge 2d cut out of the Knightrider Kitt car, complete with slow flashing LED strip dominates one of the panels. Other characters include Yogi bear, Mr Nosey, Muttley and Mr Strong who can be seen holding up one of the backlight panels.

Running across London, Manchester and Birmingham we also have 9 x backlight 96 sheets which have been fitted with 2 design special builds. You can see huge 2d cut outs of Yogi bear stealing Muller yoghurt pots and Muttley flying the flag for Muller.

The campaign was planned and booked by Mediacom & Kinetic. Creative agency on this is TBWA. The special builds were fully project managed through Fuel/Hi-Rezz.

Тэги:

#Muller #Muller_-_wunderful_stuff #Cromwell_Road #Special_Build #3d #Advertising #Print #Hi-Rezz #Hi-Resolution

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