Center fruit - Tabalchi | Hand-picked by Good Ads Matter

Pause for a moment, as we take a trip down memory lane to the good old days of cable TV and family bonding sessions during commercial breaks. Amidst the array of ads that flickered on the screen, there was always that one gem that would catch our eye and make us crack up, leaving us ‘laplapoing’ for hours on end 😆

Fast forward to the present day, and we have a timeless masterpiece in the form of Center Fruit’s Jugalbandi. The ad captivates the audience with its showdown between a skilled tabla player and a seasoned classical vocalist.

The ad campaign features superb acting, expert comic timing, and spot-on expressions that bring the humorous situations to life with finesse, leaving viewers of all ages in stitches.

More than a decade has passed since the release of the Center Fruit “Kaise bhi Jeebh Laplapaaye” ad campaign, yet it remains to standout in the world of advertising. By utilizing a catchy slogan as a brand identifier and incorporating relatable humour into its ads, the campaign forged a warm and friendly association with consumers of all ages. It’s no wonder that it continues to be a favourite.

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Country: India

Brand: Center Fruit

Director : Rajesh Krishnan
Producer : Ameya Dahibavkar
Production House : Soda Films
Creative Agency: Ogilvy & Mather
Starring: Ramakant Daayama & Vibhav Mathur
Senior copywriter: Nasrullah Husami
National Creative Director: Abhijit Avasthi
Executive Creative Director: Anurag Agnihotri
Client services director: Lavanya Anirudh
Senior Creative Director: Ashish Naik
President-Branch Head, Ogilvy North: Kapil Arora
Sr. Vice President-Account Management: Vishwajeet Rana
Management Supervisor: Parul Madaan
Account Supervisor: Ankita Singh, Neha Aggarwal

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##CenterFruit ##Jugalbandi ##RamakantDaayama ##VibhavMathur ##GoodAdsMatter ##PurposeStudios ##PursuePurpose

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