7 secrets to cosy Scandinavian living – (aesthetic! simple! feminist! hygge!)

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I completely agree with your ‘lighting’ comments!

Interesting video.

Restaurantes! 🙋🏻‍♀️😊

This is the kind of content that made me subscribe all those years ago. LOVED this Jenny, thank you x

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I enjoyed this video a lot ❤ the topics you’ve shared, your personal opinions, your sense of fashion, your personal home styling.. on point ❤❤❤ Would appreciate that you can make more videos on fashion & home decor (hopefully, with international shipping) ☺️ As always, stay very gorgeous and shine like a ⭐️🎄🎁☃️

I've been into coziness since day dot! I too cannot stand overhead lighting and will only turn them on if I am cleaning or need to find something. The exception is the kitchen bench while I'm cooking but even then we have warm lighting. We have a couple of salt lamps and they exude the perfect amount cozy lightning in the space. Added some candles and warming floor lamps as we're good to go. Thanks Jenny. xx

In Italy, tastes are slightly different... but in the substance just the same attitudes... especially in recents years...

Love your content. Your book ❤ Wondering if you’d share the source for your tea light warmer teapot? Looking for cool modern, glass teapot for my tea loving partner ☺️

How can you leave Sverige??l Vi vantar har en svensk liv!!!

Damn, you really can set the mood 🥰🕯 And I couldn't agree more about the ceiling lights 🙈

About overhead lights: that is so true!! I am living in Asia now, in a dorm with Asians, and for some reason they love that upper light so much that whenever they come they turn the light on! All my sunset lumps, Christmas lights, local light sources are not approved by Chinese and they say “it is dark”… It is NOT dark, it is COSY….

I resonate so much with this channel - I am a minimalist, vegan, and feminist and I totally agree with every sentiment expressed by Jenny about aesthetic, coziness, comfort and confidence. This video in particular really struck a chord with me. I am an US citizen (and a UK citizen) in my 50's. Being a teen in the 1980s and a young adult in the 1990s I felt empowered as a woman, and although there were still challenges for women, I always thought, "Oh, we've got this."  Fast forward to today, and now I look at Scandinavian countries with such envy. Not jealousy, because I can visit there anytime.  When Jen talks about living in a feminist country - I kind of feel sentimental and nostalgic... like, "Oh yeah, I remember having a glimpse of that feeling. It was so nice."  I am so pleased that there are still places in the world that continue to have that undercurrent of respect and equality.

P.S. Intimate dinner parties FTW!

I must have some Scandi in me, because I feel like you're describing me to a T. I have different movies and music for each season, although if it gets too hot, I have a group of Winter Films to cool off.
Happy Cozy Season!

Latvian with a total Scandi outlook on life. Thanks for such a warm video!

As a Finn growing up in Canada, I took it for granted that you change your curtains bedding etc, when going from warmer to colder season and vice versa. And of course we always had candles. I love living in Canada but still cannot get use to how North Americans wear their outdoor shoes inside 😊 all those hand knitted and crocheted slippers and socks are part of winter.

here did you find those lace sock from? They're gorgeous!

Jenny, you are such a breath of fresh air! 🥰

I love your idea to place a mirror to reflect the sunbeams! And I love Nordic esthetics in general. Esthetics make the world a prettier, cozier place, thanks to artists and other creatives mankind can enjoy all the beauty live has to give. I live in Spain, in the northern part near the Pyrenees, but was born in The Netherlands where the weather can be gloomy and the sun is pretty low on the horizon in the winter. In Dutch, we call hygge "gezellig" which is not translatable to Spanish, but I made sure to bring it into our Spanish home anyway 🙂

Dear Jenny, what a lovely video! 🥰 Do you have tips on how to adapt these secrets for students (i.e. not so financially secure, tidyness & calmness of the apartment depending heavily on roommates…)? Maybe I’m a bit tense at the moment, but it seems like something is constantly prevenging this calmness/ coziness….
Love from Germany! ❤️

Thank you Jenny for this lovely and cosy video ! Personally I love going to the restaurant for lunch, but like you I think dinner parties are more cosy in houses ;-)

I absolutely love the fashion and style photos through the video! Made me watch twice. It’s gorgeous to see your outfits, incredible! Please keep doing the added photos and moments to your vidieos I love it!

Would love a video where you give advice on how to throw a dinner party. I love the idea but feel a bit intimidated about hosting.

Please show us about your kitchen.

How do you Scandis manage better the winter blues? When it is really dark and gloomy with no light the majority of the day. Specially when you work remotely it could be hard 😢

I dive right into the changing of seasons. I wish we had a warmer summer here in Alaska so we have an extreme winter. I try to lean into it! Make my world very cozy!

A peruvian-norsk here and a proud one...and I guess I can proof that optimism, good mood, cozy interiors and a big dose of daily hygge is the most efficent way to cope with the mega-rough winter conditions, changeable temperature and the horrible dark fall days. Thanks Jenny for putting it so clear, you english fluency leaves me jaw dropping.

I’m team Scandi for sure but live in England. I’m going to Stockholm for a week in January and spent a week in Copenhagen and visited Malmö this January and loved them both.

It's interesting to know that the living system of French society is kinda similar to Scandinavian/Nordic countries. Unless we're paid less! Fortunately, the public authorities are very helpful in coping with the cost of living, which stems from very high taxation. Yes, France is well known for being one of the highest-tax countries in the world.
The idea is to help low-income people achieve the same standard of living in modern society (education, healthcare, etc.) and to avoid the wide economic gap between classes in society.

im from australia, where there was barely EVER a reason to feel cosy. the extreme seasons are part of the reason why i've never been happier than here in canada now (ive been here for about 6 years). it really is a way of life, you always have something to look forward to, and it really helps set the scene to feel the distinct changes in your life - things really don't ever stay the same, and it's both cosy and exciting.

Ooh, this is the type of video I need to rewatch and take notes ✍︎

I would say in general that Germans don't care as much for aesthetics, but of course there are exceptions. I also need a 'quiet' environment to be calm. Not only visual but especially when it comes to any form of noise (I don't get the white noise thing at all 😂). I also really like the cosy dim light vibe, but I basically can't do anything when the room is not well lit. Working, cooking, eating, give me all the lights including the big one. I just can't see anything otherwise.

oh, thanks for giving me that much-needed kick to jump out from my PJs!! 💚

Wonderful aesthetic, girl

Such a nice and warm video. With coldness and hugge totaly agree, as a person came and lived Siberia. Only cosyness and empathy get you trough winter time. Always waiting if a new one positiv vibes video from Jenny

You are so right about the feminism! ❤ Thanks for including that!

I wish we had financial stability, sounds like a dream

I think Finland has always been poorest of the nordics, so our perks have never been quite at the same level, but free healthcare and education are a must for a good and stable society imo. And I think those are values that come as a given when you have a more feminist society. I'm so grateful I was born in Finland, most other places I would not be alive today.

Unfortunately Finland has been taken too many notes from the US, our working conditions are getting worse, prices keep going up, but the wages don't follow. And especially now with the current rightwing government, those of us who're worse off will be struggling even more. So while yes, the wage gap is not as huge as in other parts of the world, the situation is getting worse. During the pandemic there was a huge jump and the rift just keeps on widening. It seems that the rightwing facist mentality is taking over the world, and I really just hope we can turn this trend around before it's too late and they destroy everything that is precious in this world.

One of the reasons I'm all for citizenship pay, or whatever it's called in english. With automation and AI, there is no reason to demand 40h/work weeks of anyone. Everyone should do less work and have more financial stability. It's completely accessible, it's a political choise to not serve the people, and only serve the 1%. But the rightwing populists have harnessed fear, fooling people into thinking there's no other way.

I'm with you on most of the things mentioned. The only thing that doesn't work for me are the dinner parties at home. My home is my private space which I decorate according to my own (very weird and unusual) style. And most people would feel pretty uncomfortable there. When I moved to my current apartment I decided I'm gonna turn it to MY home, no compromise. I never wanted a big dinner table or a sofa and so I don't have any etc. etc. But I 100% agree with you regarding the ceiling lights. I turn them on only when I'm sweeping the floor :-) And I love to wear nice clothes at home. So I bought some nice lounge wear. I never understood how anyone can wear their PJs during the day. But that's just my personal POV. Oh and I can never relax in untidy surroundings 😁 Loving this kind of videos from you Jenny, very atmospheric and cozy. 👍

I love the white lace with black fashion looks.

Feeling completely inspired!!!

Ceiling lights are for vacuuming 👌
Loving the moody November gloom right now; bring on the books, the blankets, the candles and all the knitwear 🇸🇪

Ugh the financial security, and gender equality is awesome. So jealous. In the US we both make very good salaries but can only afford tiny apartment to rent and always worrying :( would be worse if I were single

This video is so cozy! I thought I was 50% Swedish coming from my mother's side. But I did 23&Me, and it turns out I am 90% Swedish. I've been to Stockholm and Copenhagen in the spring and loved it. I live in Minnesota, so we do embrace the seasons much like Scandis. Winter is the coziest season to me. Lots of candles and soft throw blankets.

even with the huge wealth gap in america, i was able to sustain myself comfortably in a small apartment off of minimum wage.
for the last 3 years, i've been in a new position = middle class. i'm not monetarily rich by any means, but i feel very rich in life now. i've always been a conscious consumer; i never struggled when i was on minimum wage.

Mexico, where I am from, a lot of this would be stressful 😫.

I live in the USA. Our middle class is shrinking. I am fortunate, I am retired and have a small inheritance that should sustain me and I am more than happy to help my kids when they need it. All the years I was working, and my kids were little, there was no money stability. I appreciate everything I have now .(Definitely Team Scandi!)

I'm Canadian and always struggled with the seasonal duality to my personality. Maybe I should lean into it and embrace the 4 month hibernation ahead!