Dynamic Branding | How to Keep Brands Relevant Today

The greatest danger facing brands today is loss of brand relevance. We’re living in a time of constant change with frequent fluctuations in market conditions and customer mood and mindset, and organizations and brands that don’t evolve with these changes are likely to struggle.

In this video, Tim Leon, president at Geile/Leon, introduces our simple brand refresh process that helps marketers uncover how well their brand is connecting with today’s customers.

Check out our full Dynamic Branding series. The videos break down the triggers that can cause brands to fall out of favor, become stale, and lose their luster.

Want to go a step further? Review our brief checklist to get a quick diagnostic on your brand: https://geileon.com/

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