4 Types Of Search Intent For eCommerce SEO | Kai Cromwell

4 Types of Search Intent for eCommerce SEO (and the 5th one that NO ONE ever talks about).

What is search intent? Search intent is the reason that someone searched for a given product, question, or keyword on Google.

Intent can be affected by multiple factors:

- User’s demographics
- Device
- Funnel stage
- and so many more

If they took the time to pull out their phone or laptop, open up their browser, and type a handful of words in, they want to see results that meet their expectations.

And if you don’t satisfy their search intent, you may as well have not written that content at all. You’ve wasted your time and potentially theirs.

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