Regenerative Farming at Avena Botanicals

Deb Soule of Avena Botanicals outlines the steps the company takes to ensure healthy, vital soil.

The mission of the Sustainable Herbs Program (SHP) is to create a movement supporting high-quality herbal products, sustainable and ethical sourcing, and greater overall transparency in how herbs reach end users. We work to achieve this by educating end-users and industry about the issues involved and by sharing best practices to inspire more companies to implement higher standards of sustainability. For more information, visit sustainableherbsprogram.org.

SHP and HerbTV are programs of the American Botanical Council, an independent, nonprofit research and education organization dedicated to providing accurate and reliable information for consumers, healthcare practitioners, researchers, educators, industry and the media.

For more information, visit herbalgram.org.

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