India's ₹2,00,000 Crore Alcohol Industry - Can This Startup Disrupt it? | Raiser's Edge

Why does he keep saying "he". 😂 Girls can't drink your whiskey is it.

plz invite No Label a brand doing something very interesting in a totally new alcohol segment (mead)

Would love to work with this company.. how to apply?

Good luck to Shivam!!
Great insights and what a focused entrepreneur ❤️❤️

If you can disrupt this market bro, then you'll be capable of doing anything in life. Because I know and sit with people who drink same brand whisky all their life. Its that personal to them. I myself only and only drink Royal Challenge regularly I don't even feel like trying any other brand even if it's better or tastes better. Its like that harry potter movie, when harry goes to buy a magic wand and the wand chooses him and it becomes his wand for life. It is very or next impossible to disrupt this market and the Gods of this market are Seagrams, McD, Backpiper, RC and IB.
Don't even think of going near Old Monk.
The only chance you're gonna get to disrupt this market is when the leaders of this market make a mistake by changing the blend.

India is not South Delhi and South Bombay...😂

Shivam Ginglani ...Cheerz you did it! and TBS team this is a good platform. I engrosed myself more as and when the discussion went on! Thank You. I am a phadai and Woodsman should go well. Never tried but your words took me there and i would certaintly try. An enducated Indian whose journey was so valued and focoused based on the countrymen and MotherIndia, Woodsman should be a gift & fruit. Thank you again. All the best! The emotions and the experience speaks and have come out!

Ye ganja pehle din se he sharabi lag rha tha

In my opinion he is not doing anything innovative. He is going to import bottled in origin scotch and market it. The liquor industry is so corrupt and riddled with red tapes. Even the technological advances( here also many companies are involved & lot of money goes under table to get orders) like scanning of labels, uploading of scanned items in excise portal are meticulously used by local excise officers/ Babus to harrass the bottler. For example excise commissioner of a large state in North India is due for retirement has introduced a portal to track the liquor bottles. Funny part is they have not discontinued the old portal but introduced new portal which has all sort of teething problems. Since most of states in India are dependent on liquor revenue year after year they increase the license fees, permit fees, Bond fees but take their own sweet time to revise cost card. Most of states follow excise rules & guidelines formulated by Britishers way back in 1930's but never revised or changed.

No need to of such kind of startups.

Shivam - One of the smartest entrepreneurs I have heard on barbershop!!🙌🏼

This guy is more self centered. Notice how many times he has used I instead of We.

Can I invest in Woodsmen?

Keralaites drinks more brandy cause being a matriarchal society, the medicinal property of brandy is given as an excuse to the lady of the house for drinking …also the large Christian population adds to the consumption …if you added toddy to the mix then u have a different story …. Last but not the least the bitter sweet taste of brandy goes best with spicey fish fry or nathuly ( sardines) fry or beef chili as chakna or TOUCHINGS as they call it

Btw the start up guy is using the Jameson T shirt fashion

Man I wished I had this job/title where I can drink (test products) in the morning knowing im going to make money rather than drinking at night to release my work stress

I am working in the same industry currently working on building a brand in Liquor at RS1000/- I can tell you it is tuff. Amazing podcast shantanu ...........the potential to grow is enormous in this space. Love the insights Shivam has shared.

IMFL can be called Tropical Whisky

he pollutes water in himachal at root level now.

Shivam Giglani being the founder of a liquor company, may have entered into the hot industry but he did not gather much data in other categories other than the whiskey including the 5 S’s of Wine, his market research & data analysis should more broader

Couldn’t go through the video for the amount of (umm’s) just annoying

India desperately needs brands that can take on the world, the IP of a world class brand is literally invaluable. Congrats to Woodsman team (not a big fan of the name). Hopefully it will be a long standing world class brand.

Shockingly they do not have their own website. I did not find it with Ginglani distillers or Woodsmen Whiskey. Why ??

Superb episode👌👏

Great learning 🎉

When he said that he did his schooling from GD Goenka, I knew his family is rich. And later went to Manchester to study Management.

I studied in a low income private school, DDPS Ghaziabad.
Now I know why I am not doing well in life. 😢
So frustrating to see such success stories. Rich becoming more richer & lower middle class folks' social mobility is zero. 😢

thankful for getting such great exposure and interesting insights into real business strategy, I always learning something new listening to Raiser's Edge!

Such podcasts and Shorts prompted to buy Bombay Shaving products, not going back to foreign brands. Pet Foods, is a category which in India is dominated by Canadian, Austrian and Thai brands. Hopefully you bring this up.

My god. This is damn informative.

Why do people make business out of alcohol!!😢

Stop promoting alcohol!!

What a great informative video, watching this on a vacation with a good pour. Will definitely give Woodsmen a try :)

What was his initial investment?The factory set up ,marketing etc?

Mallu drunkards Assemble !!

What an amazing podcast.Shivam was well aware of the nuances of the market and every detail provided made sense. Kudos to Shantanu for bringing this one.Enjoyed it.

I want another episode in this format, just superb!

This Bombay shaving guy is Deshpande and roam around in Muslim getup beard without moustache( this getup looks ugly to be honest)

"Indian-made foreign liquor (IMFL) is the official term used by governments, businesses and media in India to refer to all types of liquor manufactured in the country other than indigenous alcoholic beverages such as feni, toddy, arrack and others."

you are doing spirit bussiness and talking about positive impact ,am i missing something 😅

What is aaaaaaaaaaaaa?

Remember, you will lose your livers one day if you are an alcoholic

Pla make a broadcast for jewellery business

Woodsmen guy has done the hard work as alcohol business has huge entry barriers due to tuff and time consuming Licensing Process....Having said that on Hind side since he is a Mckenzie Guy...he is looking at his product through the vantage point of objective critical thinking to quantify all the tangibles ( since he has interacted with everyone in the Value chain he has basically applied the japanese principle of Nemawashi) however he has to understand that whiskey is a highly Fragemented Market with massive entry barriers if he has created a descent product which every player has and there are legend brands in this space as wll....he should look at it by applying principles of Art of War "Fight the enemy where they aren't" since he is trying to create a balance between value an aspiration should start offering 800 ml bottles instead of 750 ml ones( this branding has to happen at liquor shop as that's where the decusion of buying is made, which is in between 750 ml and 1 litre and offer it at the same price point as 750 ml this would create Value and aspiration could be created with the tag line he used Smoothest whiskey and drive that narrative with intelligent marketing...However the MOAT would always be in Distribution rather than Product...Also look at creating product line depth instead of width meanung just focus in whiskey may be different flavours or different variations of Bourbon...introduce flavours that are more suitable to the indian Pallete...Also while doing this look at the P&L to see if it will be Sustainable over a period of time and be Frugal with spending...This is slightly paradoxical in nature however long term sucsess lies in solving these paradoxes !!!

They shoukd have written the option instead of saying it as it creates conformity Bias also it would gave made the tasting session more authentic for the audience watching this !!!

Woodsmen guy got a reality check when his brand was not called out by both the participants as taste is extremely personal preference the insights he should take from it is get out of this consultant mindset of brekaing every aspect down and take a more emotional approach using nuances of human psychology another insight would be the MOAT is in Distribution!!!! Look at white spaces like if Kerala is Brandy then there lies the opportunity for whiskey to penetrate in a small niche also if north east is rum again whiskey could penetrate in that niche..however in these markets woodsmen whiskey would have to be no. 1.....Sam altman had talked about built a product in the smallest niche make it successfull there and then scale it in larger markets !!!

Woodsmen guy got a reality check when his brand was not called out by both the participants as taste is extremely personal preference the insights he should take from it is get out of this consultant mindset of brekaing every aspect down and take a more emotional approach using nuances of human psychology another insight would be the MOAT is in Distribution!!!! Look at white spaces like if Kerala is Brandy then there lies the opportunity for whiskey to penetrate in a small niche also if north east is rum again whiskey could penetrate in that niche..however in these markets woodsmen whiskey would have to be no. 1.....Sam altman had talked about built a product in the smallest niche make it successfull there and then scale it in larger markets !!!

Shantanu is feeding the devil at 55 minutes...as a whiskey cinsumer at woodsmen price point i am not asking the wine shop owner to give me IMFL or Himalayan water whiskey because if you postulate with this logic and there is no distinctive difference like colour,taste or aroma then there is differentiator and by that time you would have spend a bomb in driving the Himalayan water whiskey messaging !!!

Whiskey is incomplete without talking about Irish Whiskey, the smoothest whiskey in the world. They gave whiskey to the world.