How Google Maps fixed India's street name problem

When Google first expanded Maps to India in 2008, there was a problem. Many streets did not have names. This was before phones had accurate GPS, so unless you had a compass telling you how far you've travelled, directions on Google Maps were pretty much useless.

UX researchers and designers knew that people used landmarks around the world - but how did India do it? India was huge untapped market for Maps, so Google better fix the problem - quick. Here’s how they did it with scrappy, but effective user research.

Source
https://elizlaraki.substack.com/p/google-maps-ux-the-india-conundrum

You're busy, I gotchu
0:00 - A big problem
1:08 - Meanwhile, at the Google office
1:38 - Figuring out a plan: landmarks
2:05 - Quest begins
2:36 - 4 key findings
3:05 - The solution
3:58 - An important lesson

Тэги:

#Google_Maps #India #UX_Design #Web_design #GPS #Landmarks #User_research #usability_studies #No_street_name #Indian_streets #Google_map #localization #Maps #navigation #product_design #user_experience #Google #Product_Localization #User-Centered_Design #Google_Maps_History #Pune #User_Research_Methods #UX_research #technology #Innovation

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