YouTube Click Through Rate Explained

No matter how good your video is titled and thumbnailed... if you are last in line to that TOPIC you are basically screwed.
Consider for a moment if you will, some topics have a many as 300+ videos, most of them are lousy but to be in the top 10 to get noticed is difficult.

My CTRs are low, even the shorts which get some views but I am being patient.

Thank you for making this so easy to understand :)

I went from 0 to 5000 subs watching Nick's videos!

So basically - just make good content and all will be good :)

color grading of your video is great - but it looks like you have pink lip stick ;)

What an amazing video! I was completely captivated from start to finish. Your creativity and dedication really shine through in your content. Keep up this fantastic work; I look forward to more videos! 🌟😊

Great information. Love your presentation!

Amazing🎉🎉🎉❤

Thanks For the Explanation Sir

Thank you for this video, I just started a channel this week & had a .4 ctr & was stressing a little. This video reassured me it’s common for new channels to have a low ctr!🙌

My record is 23% ctr. Total on channel 12.5%

Hi nick. Thanks for your video. I hope can improve my ctr following your advise.

I created a content matrix using my top thirty videos over 90 day increments ranked by subs and watch time.

My latest video is on 10.5% CTR is that good? Not specifically sure.

SOOOO informative, thanks Nick! CTR has always baffled me. Until now!

well done ,,,

I changed my thumbnail after posting video twice already today. I guess last night I used a skinny font and I really couldn’t see it very well after I posted it this morning so I edited and then I edited it again to make font slightly bigger. Was trying something different with my words on the thumbnail and giving it a bright background. 3 times is the charm, right? 🤞

Hi Nick, thank you so much for responding to my question! It does make a lot more sense now - I didn't consider all the different factors that come into play when it gets to CTR. To all other small channels out there - you can do it! 😊

Nick, I’m feeling desperate tonight and thought I would just ask you. I get messaged every week from viewers wondering why I don’t have at least 10 times the subscribers I do. Over 400 VIDEOS/Episodes! Yet I seem to be stuck, and I can’t figure out what is holding me back!

I have useful content, catchy titles, good sound quality, a pleasant background. And I’m a good presenter with a sense of humor , if I do say so myself. Is it my thumbnails?! I just want somebody to tell me what I’m doing wrong! I’ve even worked on my keywords for Seo in my description box. ☹️
I would love if you could take a peek, but if you don’t have the time, could you at least do an episode mentioning the top five things that could be holding a Channel back if it’s none of the things I’ve mentioned about mine?

I’m never giving up!!! But I also feel like I’m wasting time doing something wrong.

Much appreciated!
Warmly, Carey

Hi sir!
Recently I upload videos that are about 1 minute in length, for example one of my videos got 292 views(91%from browser feature) and the impression stopped at 2k with 10%ctr and 80% avd,
Could you let me know the cause of stopping impression by yt?
Thnaks in advance

Thanks for the education!

On my way to monetazion. My metrics are cool, but I have a lot external traffic and that makes me nervous

just seen this so I liked and watched

Hi Nick, thank you for the detailed information. I don’t have an issue with CTR, but with the actual impressions shown by YT. I started my channel back in January this year and have been doing well and growing steadily. The impressions were around 10,000 a day, but 2 weeks ago almost over night everything dropped and the impressions now are 500 so I went from some 500-700 views a day to 30! Never happened before and I have no explanation. My niche is cooking (nothing seasonal) and it seemed my videos were getting a lot of interest until everything just dropped. Thank you for any feedback! I’m puzzled 🤔

Its my bad luck
Its being 10 months and just 200 watch time
What could I do😢😢

Thx for the tip Nick I'm still new at it allot to think about is there a way I can message you

How do Google Ads videos play into this? For example, I make an ad to promote a video.. it gets tons of clicks, but the average watch time is terrible. In my opinion, not because it was bait, but more because it was just a good thumbnail but the viewer didn't really care about the content in the first place. Will running an ad and getting lots of views with low watch time hurt my channel overall? Was it better to just not promote it in the first place?

Thank You Nick, your videos are always informative. 👍

This definitely opened my eyes a bit more about the CTR and impressions.

Just watching this, My most recent video is just a short announcement that I will be off for the summer. the entire meat of the videos is done in 37 seconds and the entire video is just 69 seconds. with 20 seconds of that being end card. This video is doing double the views of any video that I have ever posted. (That is not a Short). CTR was at 19 ctr but has drifted into an average of 12 ctr. My average view duration is 37 seconds. that is 2 seconds less than the entire meat of the video. Just rolling text explaining why I'm off for the summer. The part I find odd is the YT placed a note on my video

"People are choosing to watch this video more often than other videos, but they aren't watching as long. Make sure your title and thumbnail represent your video's content so viewers no what to expect."

I find it funny to get this note from YT considering the video is only 69 seconds long the entire message ends at 39 seconds and the rest is a 20 second end card I tac onto every video. Thumbnails says what the video is an ANNONCMENT and tittle says I have new priority's.

hi

Hello great video information Nick

❤❤🎉🎉🎉🎉😊😊

JUST STARTED MY CHANNEL: the first 500 subs achieve 🙌. Your video on learning to use the comments section took me from April this way from 200 to 500 subs.

Thank you again Nick,

Is there a video explaining why my views drop so fast when the video starts? I'm talking around 30sec into the video. I'm trying to beef up my content this summer to roll out more quality content. Thank you

Big brother Nick rocks. I'm excited this video has finally been made. It's exactly what I needed. 😀

So, are impressions the amount of ppl the video has been shown, too? Why is my video not being shown to more ppl after like 3 days or so?

Don't necessarily know if this is truthful .... But I must say .... This is very entertaining 🤔