A Nike Insider Reveals LeBron James’ Special Demands for His New Shoe

The LeBron 15 is a far different than past models in the franchise. It boasts a Flyknit Battle construction on its upper (referred to as BattleKnit), and is executed with a fully articulated cushioning system that pairs Max Air and Zoom Air units.

Ahead of the launch, Nike global footwear product line manager Kevin Dodson spoke with Footwear News about working with James to create a must-have style, discoveries the design team encountered during the process and the role consumers’ shift away from basketball shoes played in creating the LeBron 15.

Тэги:

#A_Nike_Insider_Reveals_LeBron_James’_Special_Demands_for_His_New_Shoe

Скачать видео