How The Toyota Tacoma Took On America’s Pickup Trucks

That’s the Japanese quality for you.

Come to Hawaii, Tacoma’s are everywhere here from late to new models. My family has one. I find American trucks too big.

2024? The fall of Toyota.

Toyota tacoma. Tantamount to forever truck.😎

American pick up trucks are more like a novelty outside of america. More as a toy. Working man pretty much gonna get toyota

Good friend of mine has had his Tacoma for years, loves it.

Reliability!

Senator says this is china... No im from japan

Racing sells cars!!

They are popular in America

Tacomas are disgustingly popular in hawaii. Every other truck is a tacoma

I’ll take my Cummins over this truck any day yee hawww make America great again vote for trump!!!! 🇺🇸

Toyota is sure Reliable unlike the others (Didn't mention any brand not trying to hit any nerves by any means)

Wash D C stop trying to shove EVs done the consumers throat the range, battery reliability & infrastructure is not there yet!!

Toyota please import the Hilux!!

$100k for a pick up😮😮😮😮

Love my TACO

why do terrorist all over the world love toyota pick up's, answer: reliability

due to the reliability, wish we had Toyota fridge, or even Toyota wife😂😂

Im not sure how long this cutrent gen will last primarily due to the location of it being built.

Big ego Big polluters..Americans poop lots of bad gas.

2 keys. Robust and Reliable. That's it

The rise….. (&fall…)

The Tacoma is an anemic under powered wet noodle of a truck. 💩

American trucks are expensive & not that reliable in long runs 😭

American trucks and cars are trash period. Stop the cap lol

I am pretty confident I can drive my 2013 Toyota Tacoma TRD-OFF Road 4x4 my entire life! I have 75 miles on it right now, I intend to drive it well over 500,000. It has NEVER given me any issues. I LOVE MY TACOMA!!!!

But the new ones are blowing up. Toyota crashed big time. Search recall

Did i just see that a ford bronco is more reliable than a tacoma..😂😂😂 very funny

2024 turbo 4 cylinder plus the over priced lost my loyalty Toyota ya are going down hill from now on if ya don’t bring the V6 an V8 back plus the quantity is 💩 now stick to ya roots Toyota that’s what make ya great

I went with the 2023 Frontier and I love it. Tacoma was my second pick.

lol, no mention of the Jeep Gladiator?

I got 1999 Tacoma they were allready on top people jus started to figure out that Toyota made better cars than American brands and others I been knowing this for years.

Reliability wise, US vehicle, does tend to be inconsistent.
Where as a Toyota King in quality & durability.

In India they are popular for 7 seater SUVs and Mpvs like Fortuner and Innova. But in India Hatchbacks are the most popular types of cars that's why Toyota is working with Suzuki to rebadge their cars and sell in their dealership.

Cybertruck: left the chat

The “cyber truck” is not a truck that’s an insult to real pick up trucks. That thing has more problems than my ex girlfriend.

The data on this report is probably old, as the latest sale report for Q1 2024 on Tacoma doesn't look good, with -59.8% drop in sale comparing to last yr's 1st quarter.

Interesting CNBC would post this video at the same time Toyota announced recalls and has a massive problem with 22-24 Tundra failing with worn bearings. There's a google doc tracking the failures, it's probably going to be a class action like the Subaru engine.

It's a Toyota!!! That's it!!

Well it doesn't help that the big 3 went NUTS with the cost of their trucks and now to get a high end truck like the F150 Raptor it's $80-$100k...LOL, they are pricing themselves out of their own market. They got rid of their small trucks that they have only just recently within the last few years brought back because they are dumb. On top of that Ford and GM don't make small and intermediate size cars, they never learned ANYTHING from their problems in the 80's and it's all short term thinking as usual. Absolutely terrible.

advertised for offroad used by soccer mom

Not just truck, Toyota is killing it in every models!

Trying a high horses

Toyota is the king of reliability, Ford is a mechanic's best friend 😄

My father in law in Hawaii still has his 2007 Tacoma… it’s barely got 20k miles on it. He is 75 and rarely drives it.

I just wish he had a 4x4 lol

I prefer a van with a tow-bar and trailer; the van can have extra seats, encloses and protects the load; a trailer provides the same space as a truck bed for additional loads and can be removed when not needed.

😅and those are just Tacomas, if the US allowed the sale of the Hilux, Kei Trucks and some other Toyota,Isuzu and Honda cars it would be over for American car manufacturers