Facebook and Instagram Holiday Advertising Tips for 2024 Part 1/10

Instagram and Facebook Holiday Helpers Advertising Tips to maximize ROAS (Return on Ad Spend) during Black Friday and the holiday season Part 1/10

Tip: Create Flexible ads in Meta Ads Manager using Sales Ad Objective

What are flexible ads: Designed to help automatically optimize ad format showing people what Meta’s AI predicts will be
most likely to respond based on the specific placement and audience.

Benefits of flexible ads:
1. Automatic optimization: d delivery system automatically optimizes ad format and show what the AI predicts is the best format.
2. Ad creation with less effort: Don’t need to create more ads per ad set to test different formats.
3. More customization: Group media, images and videos, with different combinations of texts customizing ads and help prevent ad fatigue.

Bonus Holiday Tip: Highlight limited-time offers
“Holiday Deals”
“Stock Running Out”
for urgency!

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