LEGO’s Comeback: From Nearly Bankrupt To $6 Billion

no mention of bionicle, the red-headed brickchild of lego. for shame

It's not even lego in the thumbnail

Interesting shift from children to adults. Really ingenious how they used digitalisation to promote Lego. They copied the gaming industry, which uses social media personalities as well as social media to foster a community such as social media fosters an online community where everyone will be competing . In such a community, individuals will build or purchase new sets because they will be enticed to not lose out as a member of that community. Correct me if I am wrong.

This was a good video, but it's missing one significant point: The success of Lego's original IPs and independent multimedia ventures.

When Lego Star Wars proved to be a success in 1999, Lego didn't just sit around being dependent on an outside franchise. They saw the success of outside media and story on sales so they began to develop their own original themes. The most successful of these was undoubtably Bionicle which, along with Star Wars, made up the majority of Lego's revenues in the early 2000's. It was basically Boinicle and Star Wars that were keeping Lego alive during this do or die period.

And Bonicle was only the beginning. Lego developed dozens more successful original themes after that which strongly contributed to profits and diversified their product portfolio. The most successful original Lego themes today are Lego Friends and Ninjago, both of which have accompanying TV shows. Lego was at the point of making its own media and stories to promote their products.

The Lego Movie is the most cited example of Lego making it's own media but it was far from the first. That film came out in 2014 but Bionicle had already proved the success of original stories in 2001 with books and comics and Ninjago proved the importance for visual media in 2011 with an extremely successful tv series. The Lego Movie worked because Lego looked to these previous successful for a roadmap. The importance of outside themes like Star Wars and Harry Potter in the survival and successful of Lego should be recognized, but we can't forget the cruciality of Lego's original themes like Bionicle, Ninjago, Friends, and countless more.

Woah, crazy to see that Holly was in this!

These adult collectors are the same kids who played Legos 15 years ago

Am I seeing that correctly? Did they actually use one of the knock-off brands of Lego bricks in the video's thumbnail??😂

Star Wars saved Lego 😂

Yo I also part of afol big fan of lego

Got the 1989 Batwing and Batmobile for Christmas and I'm getting the new Porche 911 kit. I'm 54...

Wait until you hear about "Held der Steine"! KLEMMBAUSTEINGANG!

Of course they only mention Star Wars and not BIONICLE. 🙄

Well one thing is for sure, they’re growing more than this channel. HA!

This implies lego hasn't had story themes for years before the lego movie, and completely removed bionicle from the saving bankruptcy and its original story emphasis

They didn't even mention the 501st battlepack? That set wouldn't be a thing if it weren't for the fans. (and it's not a Lego Ideas)

I have recently really gotten into lego so it's definitely nice that they have a variety of sets that I can build!

Peanut butter & chocolate?

Reason: Ninjago

i thought that city was the best one in the catolog

David sent me!

Sent by David!

They sold the Legoland theme Parks to Merlin to avoid bankruptcy then later had the money to buy Merlin. What a power move

Here before 1 mil views

OMG WHO IS HERE BY BATUU BRICKS'S STREAM ON BII! WE LOVE YOU BATUU BRICKS! EVERYONE GO FOLLOW BATUU BRICKS ON INSTAGRAM!

smh they shoulda put mandrproductions in this

usc millennium falcon?

Who else is here from David

But why are they so expensive 😆

From a technical point of view, the RSI looks promising in favor
of the bulls, as the daily RSI is at the bullish territory above 50
(after reversing earlier today). At the same time, the Stochastic
RSI oscillator is about to make a bullish crossover at the
oversold area. In case this happens, it might assist the market
in reaching higher highs. Lots of folks will do so well in the next
bull market but you shouldn't be of the mindset to only hodl, can
be very dangerous. As hard as it is trading Crypto, it sure is way
more lucrative and is quite logical if you just learn & pay
attention to what's going on, I'm not a pro tradēr but I was lucky
enough to make 37B TC since late last year following the
instructions and signals from results Claus Smith. He runs
program for Wealthy Elites to how tradıng bitcoin works, helping
them utilize the volatility of the crypto market and also stacking

up more bitcoin. You can easily get to them
ViA Ma'IL c...l...a...u...s...s...m...I...t...h...3...@...g...m...a...I....c...o...m.. /whatasapp((+13615020533).

bionicle





need i say more?

Ayee

Fantastic video great job 👏

them calling “lego” “legos” is really disgusting

I've been playing with Lego for almost all my life and around 1998-2004 Lego was experimenting with a bunch of set ideas and a ton of them ended up becoming a failed line of sets. Several notable mentions are Jack Stone, Galidor, and Znap. With these sets Lego was trying to "Legoize" some other popular toys from that era. Ultimately Lego almost gave up on some of these sets. But I do have one random piece from a Galidor set that's one of those miss-fit pieces since I can't really do much with it in my builds.

I can't believe they put David's old At-te review in there 😂

ayyyyy its LEGO boy.

LEGO. SINGULAR AND PLURAL.

Oh my god I forgot about EvantubeHD he’s grown so much 🤯

This is sweet I love lego and I love that people are finally realizing that lego is a really good toy

Yeah Star Wars is great and all but, ya ever heard of BIONICLE?

Lego is straight trash. Sharp, pointy, hard, and no creativity whatsoever. There was a much better block on the scene when I was a kid called better blocks. They were 1000X better than Lego will ever be in a million billion years.

Sooo many sets I want :/

Never mind how Bionicle is the real thing that saved Lego from bankruptcy. Sure, Star Wars had a bit of a hand in it but it was mainly Bionicle that revived the brand

That moment when they didn't mention bionicle once even though it saved the company from bankruptcy and was some of Lego's best work.

LEGO FOREVER!!! 🙏🙏🙏