GUILD Show with Magali Mathieu - Co-Founder of atlasGO about Startup Sales Cycles and Burnout

In this episode of the GUILD Show, Anne Cocquyt interviews Magali Mathieu, co-founder of atlasGO, a certified B Corporation that brings people together around impact and wellness. She explains how they're on their way to hitting over $1M in revenue this year as they help corporations boost employee health, engagement, and culture. At the same time, they help nonprofits to fundraise and engage deeply with their donors.

We talked about:

- Courageous conversations with co-founders
- Building a company aligned with health, wellbeing and company culture
- The Co-Founder Checklist (Join the GUILD Academy to learn more)
- Milestone: Bringing tech development inhouse
- Pivoting the product by listening to the demand
- Pandemic moved from nice to have to must-have
- The value of focus
- Prioritizing the product pipeline
- The difference between sales cycles for nice-to-have companies and must-have companies
- What you can learn from competitors
- Normalizing self-care in startups
- Perseverance and resilience as a founder to avoid burnout

More info about atlasGO at: https://atlasgo.org/

Follow Magali on her Instagram: @yoginionajourney https://www.instagram.com/yoginionajourney/?hl=en


Magali is the Co-founder & Chief Revenue Officer at atlasGO.
She drives all things revenue through partnerships, sales & marketing at atlasGO.
A social entrepreneur with a personal mission to become the best version of herself by healing and helping others heal. She's leading the way: normalizing self-care, a 200hr+ Certified yoga teacher and Health Coach in the making.

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