PRISM and Neuroselling

To influence buying decisions, successful salespeople need to be able to activate the appropriate areas of the customer’s brain – some customers use more emotion than rational analysis when making buying decisions. For others, the reverse is true. When faced with a buying choice, a customer’s subconscious will encourage them to choose you rather than your competitors. This sales approach is known as ‘Neuroselling’.

Тэги:

##prism ##salestraining ##neuroselling #selling

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