Creative Diversity is the New Creative Strategy on Meta Ads

Creative diversity is top of mind for all brands scaling on Meta Ads in 2024. In today's video, we dive into this term and how you can achieve it.

Whether you're a beginner or a pro, learn how to evaluate your creative strategy, balance net new creative vs iterative testing, and achieve the perfect mix of formats, visuals, and messaging. I also share real-world examples of brands crushing it with creative diversity, including insights from my recent panel discussion at Meta HQ.

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🧠 WATCH NEXT:
How to Test Facebook Ads Creative in 2024: https://youtu.be/CmkWzdgl6iI
How to Structure a Facebook Ads Account in 2024: https://youtu.be/RYo1ylDPKvc
These Facebook Ads Creatives Convert LIKE CRAZY in 2024: https://youtu.be/2jDQ3aPRX8U
The Only 2 Audiences I Use on Meta Ads: https://youtu.be/R2h3s_LbXoo

🧰 MEDIA BUYING & CREATIVE TOOLS:
Foreplay - How I save Facebook & TikTok creatives forever - https://foreplay.co/?via=dara
Marpipe - Master Catalog Ads - https://www.marpipe.com/schedule-ec?afmc=1j&utm_campaign=1j&utm_source=leaddyno&utm_medium=affiliate
Motion - Creative Reporting Dashboards - Use DARAD10 to get 10% your first 3 months - https://motionapp.com/?utm_source=daradenney&utm_medium=youtube
Varos - https://www.varos.com/?utm_source=daradenney&utm_medium=youtube

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📕CHAPTERS:
00:00 it’s not enough to have “good” creative anymore
00:46 What is creative diversity?
01:47 How to tell if your brand has creative diversity
03:04 Meta’s Creative Diversity Checklist
03:44 The 3 levels of creative diversity
03:59 The type of creative diversity most brands have…
05:04 Expert level creative diversity
05:58 This brand has over 5000 live ads
06:55 This brand has great static creative diversity
07:21 A brand with great images & statics breakdown
07:54 This brand has over 2500 live ads
08:39 Iterative vs Net New Testing

Keywords:
Meta Ads, Creative Diversity, Facebook Ads 2025, Net New Creative, Iterative Testing, Top Performing Brands Meta Ads, Ad Fatigue, Creative Testing, Advertising Strategy, Social Media Ads, Meta Ad Tips 2025, AI and Meta Ads, UGC for Ads, Best Practices for Facebook Ads.

Тэги:

#facebook_ads #meta_ads #facebook_ad_creative #creative_diversity #dara_denney

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