How I Made $500,000 From One Blog Post (*Not Clickbait*)

Thanks again for your generosity in uploading this keynote. Hugely valuable content for anyone who is hoping to increase their sales in 2018!

It makes total sense to me that as a marketer I'd want to not JUST concentrate on "the ideal customer" and just flog that angle hoping to grow leads/sales, but also identify different customer segments and use differentiated messaging for each segment. As a person who is right in the thick of starting a new venture I'm thrilled to have gotten this before I burned out a bunch of prospects. :-)

BTW, I can totally identify as the guy who has been fed the same. Exact. Marketing. Message. Over. And. Over. Again. Until I just tune that person (and their product or service) out completely. Or in most cases just unsubscribe from their marketing content completely because, let's be honest, who needs to be flogged with a marketing hammer over and over again! Here's to not being "that guy" (or gal) in 2018!

Reminds me of Harvard prof Clayton Christiansens HBR article on how focusing only on ideal customers is crap and how marketers have to look at the "jobs" people need done that they want to hire someone to do (to fix their problem).

Wonderful insight into breaking down a pitch. Thank you for taking the time to post this long form content.

Do you have an example of the blog post and the survey? Is the survey an opt-in in the blog post?

I saved the video for when I'm on the treadmill :-). Looking forward

i watched the whole video!

great tips. 3 kinds of customers. Use different sales messages to reach others. I've been focused on just identifying my ideal customer... this broadens my possible customer base. It's not different products for different customers, it's different angles on the same product

Hey Derek, Thank you for the very long and informative share. I almost gave up when I saw that it was over an hour!!! But after the first 15 minutes, I was inspired to keep going because I was already learning and inspired. The first thing that struck me was learning about the 3 types of customers/clients. I realized that I have so much useful information to share that could reach a much larger audience if I used the right lingo (i.e. didn't use the words I am used to within my community already such as yoga or meditation).

And your B.A.B technique is just a perfect simple formula I can use to uncomplicate the process of finding the right story to really connect with my audience! I am sure I will need lots of practice but I am looking forward to seeing the results.

Also, I liked this new take on not niching my product but rather to niche my problems. Do you elaborate on that anywhere else? or if not can you? Typically, finding my niche market is one of the first things I hear from every entrepreneurial expert but here you really turned the table and that turned on my mind to a whole new world of possibilities.

Can't wait for the next vlog. Hopefully a shorter one I can more easily fit into my daily schedule. Because as it turns out, I really like getting a daily dose of inspiration to keep my motivation high.

Just 100 percent valuable stuff here. keep em coming.

This was my second time seeing it! Damn good Derek, thanks. I've to figure out some way of taking notes AND organizing them such that I can find what I want when I want .. your black box thing from earlier video was absolutely wow and goal material for me.

This was epic, it gave me so many actionable tips to implement! Thank you for sharing your knowledge with us in this way it was certainly interesting and gave me a few laughs throughout!

i agree with broadening the audience point you made since whenever you first launch your business your email clickthrough rate will just lower if you're doing the same thing over and over and seem as spam. You have to remember that old customers are cheaper than new customers so don't turn them to dead customers as Derek said. Great video. keeping the streak of commenting every day.

Awesome stuff, thanks Derek!

Thank you: I found that very helpful.

Thank you Derek for this video.

When I watch this video, I feel like this video is specific to a B2C type of business. How does this apply when you are working with a B2B businesses?

My brother is an civil engineer. How can he use this content to help grow his business?

A friend is a concrete pumper. How can he use this to help grow his business?

It also applies to me because I want to help them both by advertising for them. I am speaking to them but, I am speaking to deaf ears. I realize that I am doing something wrong in my messaging.

Thank you for any feedback that you can provide.

Shawn

Derek, this was really generous of you to share this much of this presentation! Incredible! I’m in the fitness niche and you’ve sincerely opened my eyes as to how I should be segmenting my audience. 😃👍

Watched the whole thing beginning to end. Took lots of notes. This video answered a lot of questions I didn't realize I had. Now, I am going to go back over Yes Engines and Sales Page That Converts for the umpteenth time.

Hey Derek. Great video and I like the three types of customers. Thinking about the oblivious group the possibilities for creating content seem endless!

Awesome stuff! We need a support group so we can practice our examples and get feedback! :D

This video is super valuable and good examples. Good content I really like your straightforward style and your illustrations made sense

I’ve watched a section of this talk before and your method of explaining states of awareness of customers is by far my favorite. Thanks. I always have trouble getting through breakthrough advertising. I can’t get enough of this from you because it’s something I always have to go back to for a refresher.

What's IBS?

I watched the whole video,
great stuff,
...thanks for sharing those insights. YES, I am committed to growing my business this year.
The most enlightening moment was to realize that YES, you need to target one specific audience with a specific pain-point, BUT I thought like that's IT!
Now I know I can sell the same thing to other audiences, but addressing other pain-points.
I've had that "Target a specific audience or you end up reaching no one" totally wrong, the whole time!
Thanks again, wish you all the best in 2018!

🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

Great presentation Derek. Well worth watching.

So much value!! Thank you Derek, watching (listening actually) for the third time whilst cleaning my room

Holy Crap! Do you realize that that top of my funnel just doubled in size? This video gave me a TON of ideas for creating multiple funnels for one product.

Hey Derek,

that's a kind of video everybody should take notes at. I found it an eyeopener as you talked about the three types of clients. I already thought about that subconciously when I wrote sales material but it's great to also have it heard from you. Now I can apply it much more conciously!

Btw the questions where really hard to hear on the treadmill. I made them much louder in my editing software and sent you my edited version via email. This should be much easier to understand. You can use it if you like.

Vlog on!

I LOVED this video!! So much Value! Please keep posting this long format videos for the commute or just for listening to them!

The fourth example was for people who listen to audio books (not enough time to read)

Great educational content, it really gives me actionable advise I can actually implement and test (Blog post, share it with influencer, make a survey, find out real pain points, imagine a good solution, sell the solution to a small group of educated or afflicted people, scale up to more general oblivious public) I can´t afford yet to pay for your courses but this gives me a chance to start making a little money that will eventually lead to be able to buy your courses for sure. I am going to listen three more times. Thank you soooo much Derek!!!!

Dereck, you're the man. A lot of awesome information your sharing. I been taking my notes. Every time I receive an email from you, I know it will be great and helpful. Thanks so much for sharing.

this is great

Love the B.A.B. technique. Thomas Aquinas used to say, "To convert somebody, go to where they're at, take them by the hand and guide them" (loosely translated). Great value in this lecture. Will re-watch it a couple of more times to get the info to sink deeper.

Derek, this was awesome, thank you so much for sharing it. Would love to see more like this in the future. My only comment is to get better audio on the audience questions as it was hard to hear a lot of them - but obviously there are still tons of nuggets in there... thank you!

I have to say, it took me a couple of days to finish this video, but I'm glad I did.

Now if only I could get my husband to listen to what you have to say. Haha. Either that or become a writer myself...

Brittany @ Raptagon Studios

Great staff Derek. I already knew that there are 3 types of writing a sales copy: content, story and promotion but with your video I've taken away much more insights!

I love this video. It's like you've just removed confusion for the last 3 years.

Derek your content is awesome! Thank You

Yes, watched the whole video.. Over an hour and 20 minutes...

Killer content! Just whoa.

By chance be would you have the slides? I learn by reading more than hearing.

Either way thanks for letting us in your world.

Thanks for sharing these tips Derek

This is the best marketing and copy COURSE ever

Derek is gangsta, thank you for this

Oh Derek! You are so nice to congratulate because we watch until the end! Of course! Your information is so smart! And you are such a nice person! Have a great day!

I’m only 25 minutes into this video and I’ve learned more about how to approach lead gen than I did from watching a 2 hour video from another influencer! I’ll finish the video, but so far, good work Derek. 👍🏼 I’ll keep watching everyday- love the daily video