Metrics Marketing Agencies Should Track to Communicate Their Value

Which metrics should you be tracking and communicating to your clients in your marketing agency? Are you struggling to communicate or get paid for the value of your marketing efforts? What is the process for developing appropriate metrics? How should those metrics be delivered? Where will you get the data from to create and track those metrics? Chris Hervochon, CPA, CVA will cover all of those topics in this video.

Website:
betterwaycpa.com

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Slides:
https://docs.google.com/presentation/d/1MVj4bMxwvDvfBl45dqY7ezR-TTZ-KQMLNGnc57xNSuE/edit?usp=sharing

Full transcript of this video:
https://docs.google.com/document/d/1TqbR9ZGQDYCP0iNbObgsWWxV5gsDmxgHpUkSImDZQ2o/edit?usp=sharing

Links of interest:
Marketing Agency Sample Wayfinder
- https://www.dropbox.com/s/34m8jipjysdmhkt/Demo Wayfinder - I Love Lamp Marketing%2C LLC.pdf?dl=0

Blog: How marketers can communicate value to their clients
- https://betterwaycpa.com/general/how-marketers-can-communicate-marketing-value-to-their-clients/

Quora: I need help in starting my digital marketing agency. What are the best things to note?
- https://www.quora.com/I-need-help-in-starting-my-digital-marketing-agency-What-are-the-best-things-to-note/answer/Chris-Hervochon

Quora: What is the best way to handle billing for client AdWords accounts at a digital marketing agency?
- https://www.quora.com/What-is-the-best-way-to-handle-billing-for-client-AdWords-accounts-at-a-digital-marketing-agency/answer/Chris-Hervochon

YouTube: It’s time to bring accounting into marketing
- https://youtu.be/-hKVMtsstRA

Web: betterwaycpa.com
Facebook: facebook.com/soarCPA
LinkedIn: linkedin.com/in/ChrisHervochon/
Twitter: twitter.com/ChrisHervochon
Quora: quora.com/profile/Chris-Hervochon
Instagram: instagram.com/soarCPA/
Pinterest: pinterest.com/soarCPA/

Transcript of Intro:
- Metrics Marketing Agencies Should Track to Communicate Their Value. What's up, everybody? My name is Chris Hervochon, CPA, CVA. The website is betterwaycpa.com, and today I'm going to be talking to you, as a marketing agency owner, how you can communicate the value that you're delivering to your clients, and then how you can turn that value into dollars for your agency. So, the purpose of measuring value. Measure things so your clients understand the value they're receiving, and so you can be adequately paid for the value you are delivering. Pretty simple, right? So, marketing basically falls into this 1st Pillar of Business Strategy, out of the 4 Pillars. And there's a playlist out there on my YouTube channel which goes through the 4 Pillars. I'm not going to go through those today, but suffice it to say that marketing generally falls into the Customer Acquisition & Sales bucket, or this Customer Acquisition & Sales Pillar of the 4 Pillars of Business Strategy. It's all about driving brand awareness for your clients or for your business, if you're an internal marketer, and then, in turn, driving revenue. Pretty simple. So as a marketing agency, where should you start as far as tracking metrics, building databases, and then taking that, turning it into information, and then delivering that to your client? Well, the first thing that you should do is develop an internal knowledgebase of tactics that you've tested and tracked, so that you can make reasonable assumptions on the value that you can deliver for a client or a potential client. So in other words, what you want to know is, "I have done this, so I've done X, Y, and Z "for clients in the past. "It has turned into X, Y, and Z "for those clients as a result of "the tactics that I've implemented, "and you as a new client, Mr. Customer, "if I implement X, Y, and Z, "I can reasonably expect that it's going to "translate into something," right? So it's going to translate into a higher conversion rate by 5%, or 10%, or whatever, or just higher, okay? Or it's going to translate into a larger audience, or it's going to translate into more brand awareness. We want to be measuring all of these things, right? So this is why it's really important to niche. If you have this knowledge base of tactics that you have tested and that you've developed over time in your agency, likely, those tactics are not going to apply the same across different businesses. So, a tactic that you implemented for an accounting firm, such as myself, is not going to work the same as a tactic that you implemented for some sort of a manufacturing company. So if your marketing agency is only servicing accounting firms, you know what type of copy you need to write. You know what channels the accounting firm's clients are most likely to frequent. You know demographic information. You know all of these things. That's why it's important to niche.

Тэги:

#agency_life #digital_agency #ad_agency #digital_marketing_agency #accounting_for_marketers #digital_marketing_agency_business_plan #ad_agency_business_plan #ad_agency_life #ad_agency_business #digital_agency_business_plan #digital_agency_business #accounting_for_marketing_agencies #accounting_for_digital_marketing_agencies #kpi_development #cpa #accounting_and_marketing #betterwaycpa.com #Chris_Hervochon #A_Better_Way_CPA #Better_Way_CPA #4_Pillars_of_Business_Strategy #KPI

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