How to go from zero to million downloads on the App Store with Cantuğ Sugün (Codeway Studios)

Our guest today is Cantuğ Sugün, Marketing Team Lead at Codeway Studios.

In this episode, Cantug takes us behind the scenes of the world’s #1 subscription app publisher. He sheds light on the why behind their reliance on paid UA, the challenges posed by the post-ATT landscape, and their approach to testing and diversifying marketing channels.
Additionally, he delves into the creative processes that drive their advertising strategies, especially in a situation where competitive analysis is not very helpful at their level of scale.


Check out the full transcript and show notes here:here:https://mobileuseracquisitionshow.com/episode/subscription-app-ua-codeway/


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Check out our podcasts:
The Mobile Acquisition Show
http://MobileUserAcquisitionShow.com - feat. all things mobile user acquisition.
http://HowThingsGrow.co - feat. inside stories of how technology evolves and grows.

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Get more mobile user acquisition goodies here - or engage us to run your mobile user acquisition activity:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

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Тэги:

#growth #marketing

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