Types of Advertising Appeals & Great Examples of Top Brands Using Them | How Leading Brands Use Ads

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OMG! Thankyou! you helped me so much! i will be sure to credit you babes.

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je laisse un like parce que la vidéo est bien

quelqu'un peut faire un résumer en Français c'est pour un travail

Great video !

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My english teacher told us to wqtch this video greatings from germany

Speaking of music, you choice of beats made me feel that this video was faster than it actually is (and will soon be over).

Better than the best👏🏻

In my time in the business, I gotta agree these works!

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i would love to take a quick look at a wide poll to see how many people are like I and, even if it's funny or whatever, are just so at a point of ad nauseum, that you're literally just not registering ads anymore. even if i am drawn to something emotionally on some quick, biological imperative level, i seem to subconsciously block out the name of the brand being shown. i have a decent memory, but i couldn't tell you the last ad for a brand I saw on any given hour.

i will give points to one type that, maybe, will get me these days: the big face ads. detailed faces grab my attention because i think people's faces (and the character they seem to display) are a fascinating thing to muse about silently. so i always find myself staring at ads with huge, close up faces on them.

Do you think the (other) ads is successful?

Omg! Thank you for posting the bloopers, the whole time I'm watching you, I'm thinking, Man, he is so perfect at this!! Nice to know I'm not the only one with these bloopers!

Really helpful.😊👍🏻👍🏻

E

This was very helpful when teaching types of ads to my high school Marketing students. Thank you!

Salamat mam Godbless

Hi class bsba marketing 3A. Keri yan mga beks

Thank you for your great content!

do you have any video examples of contrasting appeal advertisement?

I use adblocker...

If African-Americans are 13 percent of the United States why is every other TV commercial Have Black people in them?? White people make up 66 percent of the American Population,HOW MANY WHITE PEOPLE HAVE LOST THEIR JOBS??

2 types of advertisements:
1. Emotional
2. Rational



A. Emotional
1. Personal appeal
2. Social appeal
3. Fear appeal
4. Humour appeal
5. Endorsement appeal
6. Sexual appeal
7. Romantic appeal
8. Youth appeal
9. Adventure appeal
10. Popularity appeal
11. Musical appeal
12. Empathy appeal
13. Potential appeal
14. Brand appeal



B. Rational
15. Pain
16. Scarcity
17. Statistics appeal
18. Testimonial
19. Contrasting
20. Status
21. Transparent
22. Beauty
23. Natural appeal

Definitely going to be applying these techniques!

Who is here in 2020?

Really interesting presentation. Thanks so much!

You left out repetition. This is when an advertisement repeats something over and over. Phone number, product name, slogan, etc.

what is a factual-appeal?

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What software you use for making your video

Adblocker Lol

Out of all there's at least 3 public service announcements

I love this video! Excellent explanation and great visual examples! Using this for my 6 through 8 grade students!

hello bro your presentation was superb. you need to be a lecturer in b school

Same