LTV/CAC Ratio: How to Calculate Customer Lifetime Value

LTV stands for “lifetime value” per customer, and CAC stands for “customer acquisition cost.” The LTV/CAC ratio compares the value of a customer over their lifetime to the cost of acquiring them. Click here to learn more about this topic: https://corporatefinanceinstitute.com/resources/knowledge/valuation/cac-ltv-ratio/

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