How to fix a broken B2B playbook with full funnel marketing

In the new episode of Fullfunnel Live we're going to cover How to fix a broken B2B playbook with full-funnel marketing.

How horizontal marketing and sales planning kills most programs and makes your pipeline sinking

How to develop a full-funnel marketing planning to increase marketing-sourced revenue

How to improve ICP and your targeting to nurture the right accounts and buyers

OUR SPONSOR

This episode is sponsored by Dealfront - a leading European intent data provider.

What sets DealFront apart?

This platform is fueled by live European data in multiple languages, providing you with insights and native integrations that other vendors don’t have.

With DealFront you can harness three layers of data – market signals, web visitors, and EU company databases. And there’s no need to worry about compliance.

DealFront meets Europe's strict standards, ensuring GDPR compliance competitors can't match. If you sell and market in Europe, and consider a great intent data + database platform, Head over and get a free demo here at:

https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=fullfunnel

MENTIONED EPISODES

https://youtu.be/sIlVfMy9-Nw?si=4jg8P-BpJ-8w_WYU

https://youtu.be/6Burn1F1HKE?si=9vcB2zlVC2ZqnG3a


RESOURCES

On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

Join our community for B2B marketers - The Trenches: https://trenches.community/

Upcoming events: https://lu.ma/fullfunnel/events

Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

Тэги:

#b2b_marketing #Andrei_Zinkevich #full_funnel_marketing #full_funnel_marketing_strategy #broken_playbook #b2b_marketing_examples #cross_functional_team #cross_functional_teams #how_to_lead_a_cross_functional_team

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