The Pricing Model That Led to 8-FIGURE AGENCY GROWTH with Graeme Barlow | SAM | Ep #645

Are you struggling to scale your digital agency to 7-figures and beyond? Do you think 8-figure or 9-figure agency owners must have it all figured out? Today’s guest shares the journey of taking his smaller agency to an eight-figure business and discusses the strategies that helped him scale and grow. He talks about the huge impact their transparent pricing model had on their growth, why he’s still figuring out a marketing strategy that will not depend on referrals, and how he’s changed his mind about the remote model. Tune in to hear more about Graham's experiences and insights as an agency owner.

For more insights on growing and scaling your digital agency, go to https://www.agencymastery360.com/

Graeme Barlow is a tech entrepreneur who has built and sold several startups in the space and is currently the owner of Iversoft, an agency that builds custom software for brands all over the world. The agency specializes in mobile but dabbles in backend web development and works with creative agencies to complement their engineering expertise.

In this episode, we’ll discuss:

-Moving from the tech space to owning an agency.
-The pricing model that led to immense 8-figure agency growth.
-Marketing strategies to attract big brand clients.

A Pricing Model that Led to Immense Growth
Transitioning out of the fixed bid to a retainer model proved to be much more difficult than he thought, though a necessary step to scale.

In software, there’s much you’ll learn about user interaction when people start using it. It is extremely hard to define every possible element of software build up front, which is why the fixed bid model was just not working for them. What could they change? How could they make it happen?

Basically, they looked at their most successful accounts past the build stage; these accounts were in the maintenance stage and they were working on product enhancement and doing live support in DevOps. Those were their happiest clients. Why was that? All the priorities were aligned.

Now Graeme provides a cost breakdown: team retainer, overheads, and a 20% markup on team fees. Clients dictate resource levels based on priorities. Want aggressive? Add senior members. Conserve costs? Go junior heavy. It’s their call. This basically eliminated the need for price negotiation with clients.

It’s been much easier to sell and maintain and they almost eliminated price negotiation with clients, making the process smoother and more efficient.

RFPs: Graeme admits, however, that RFP traditions still clash with the retainer approach. If this is your case as well, offer skeptical prospects a paid half-day workshop exploring fit before any scope is defined. The investment filters the serious from the merely curious.

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00:00 - Start
07:44 Transition from fixed bid to retainer.
10:08 Transparent pricing improves client satisfaction.
16:07 Word-of-mouth referrals drive growth.
23:33 Remote work is efficient and possible.
26:00 Monitoring performance in remote work.

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JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

In 1999 he launched his first digital agency growing it to a multi-million dollar operation working with brands such as AT&T, Hitachi, and Lotus Cars. After 12 years of amazing growth, his agency was acquired in 2012.

Since then he has co-founded and has grown another 8-figure agency. He also runs a unique consultancy helping marketing agencies grow, scale, and enjoy running their agency by applying the framework that he used to grow, scale, and eventually sell his agency.

Jason has helped over 20,000 agencies in 42 countries meet or exceed their business goals. He generously shares it all as a speaker, podcaster, and author. He has been featured as an expert in top media publications such as Entrepreneur and Inc. Magazine. Plus, he currently hosts the top agency podcast: The Smart Agency Master Class.

Jason is dedicated to providing tactics and strategies to agency owners. His mission is to be the resource he wishes he had as an agency owner.

Тэги:

#digital_agency_coach #digital_agency_training #creative_agency_training #agency_life #digital_marketing_agency #marketing_agency #agency_playbook #seo_agency #content_marketing_agency #social_media_agency #digital_agency #digital_marketing #jason_swenk #agency_mastery #entrepreneur #advertising_agency #ad_agency #pricing_model #transparent_pricing_model #agency_pricing #8-figure_agency #leveraging_success_stories #outbound_marketing #grow_your_agency #fixed_bid_model

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