Neuroselling and Neuromarketing: The "Buy-ology" of Entrepreneurship

So you're an entrepreneur or want to be an entrepreneur. Cool. You want to build a thriving successful business. Cool. You probably know the basics of entrepreneurship like selling a product or service at a profit. However, to market and sell your offering at scale requires an understanding of why we buy and the inner workings of brains that enable us to make purchase decisions. In this video, I explore neuroselling and neuromarketing or what I call the "buy-oloy" of entrepreneurship. I unpack how our understanding of things like the ventromedial prefrontal cortex can enable us to create and communicate value propositions in a way that results in more purchase decisions.

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