How to Build an Industrial Marketing Strategy That Prospects Will Love - Ed Marsh Consulting

How to Build an Industrial Marketing Strategy That Prospects Will Love - Ed Marsh Consulting
To learn more about growing manufacturing revenue, visit https://www.consiliumglobalbusinessadvisors.com/integrated-revenue-growth-framework-for-industrial-manufacturers

It's too easy to jump into various manufacturing marketing activities without tying those tactics to a full industrial marketing strategy.

And that's a mistake.

Often much of the work is wasted as ad hoc tactics aren't optimized nor tied to a larger strategic framework.

And underlying the robust industrial marketing strategy must be an uncompromising commitment to helping the buyer. For your industrial marketing to succeed, you have to build it for the buyer, not for you.

00:19 🏭 Industrial marketing for manufacturers involves various elements such as product marketing, competitive intelligence, branding, content, PR, and more.

01:15 📈 Industrial marketing should focus on helping prospects and buyers, with leads and revenue being byproducts of doing it right.

02:10 🔍 Tactical execution matters; even small details like on-page SEO can significantly impact the effectiveness of marketing efforts.

03:07 📊 Think of your industrial marketing program as a continuum with various tactics at different maturity stages, offering opportunities for improvement and growth.

04:05 🔄 Skipping the strategy phase and diving directly into tactics is rarely successful; a well-defined industrial marketing strategy should guide and prioritize activities for measurable results.

Helpful Links

A Guide to Industrial Company Strategy - https://www.consiliumglobalbusinessadvisors.com/strategy-guide-for-executive-managers-and-boards-of-directors-industrial-manufacturing-companies

Strategy for Industrial Manufacturers - https://www.consiliumglobalbusinessadvisors.com/strategy-for-industrial-manufacturers
Industrial Manufacturing Marketing - https://www.consiliumglobalbusinessadvisors.com/manufacturing-marketing
Industrial B2B Website - https://www.consiliumglobalbusinessadvisors.com/stages-of-business-development-for-b2b-manufacturers/how-to-create-the-best-industrial-b2b-website
Conversational Marketing and Sales - https://www.consiliumglobalbusinessadvisors.com/conversational-marketing-sales-and-service-for-industrial-manufacturing-companies
Objective Management Evaluation - https://www.consiliumglobalbusinessadvisors.com/sales-force-testing-to-optimize-industrial-sales
Industry Knowledge Graph - https://www.consiliumglobalbusinessadvisors.com/digital-strategy-for-manufacturers-industry-knowledge-graph
Industrial Manufacturing Marketing - https://www.consiliumglobalbusinessadvisors.com/stages-of-business-development-for-b2b-manufacturers/why-is-a-knowledge-base-important-in-b2b-manufacturing-marketing
Industrial Sales Recruiting - https://www.consiliumglobalbusinessadvisors.com/process-driven-consistent-sales-recruiting-system-to-help-industrial-manufacturers-hire-top-sales-talent
Revenue Growth Framework - https://www.consiliumglobalbusinessadvisors.com/integrated-revenue-growth-framework-for-industrial-manufacturers
Revenue Growth Consulting - https://www.consiliumglobalbusinessadvisors.com/us/industrial-sales-consulting
Sales Assessment Tools - https://www.consiliumglobalbusinessadvisors.com/stages-of-business-development-for-b2b-manufacturers/11-reasons-to-use-sales-assessment-tools-for-every-industrial-sales-candidate
Sales Candidate Assessment - https://www.consiliumglobalbusinessadvisors.com/op/sales-assessment-test
Industrial Marketing - https://www.consiliumglobalbusinessadvisors.com/industrial-marketing-for-middle-market-manufacturers
Industrial Sales - https://www.consiliumglobalbusinessadvisors.com/industrial-sales-for-b2b-manufacturers

#IndustrialMarketingStrategy #ndustrialMarketing #BestIndustrialMarketing #ManufacturingMarketing #MarketingForManufacturing #IndustrialMarketingTips #MachineryMarketing #B2BMarketing #IndustrialDigitalMarketing

Ed Marsh on Twitter - https://twitter.com/edbmarsh
Ed Marsh on LinkedIn - https://www.linkedin.com/in/edwardbmarsh/
Ed Marsh on Instagram - https://www.instagram.com/edbmarsh/
Ed Marsh on YouTube - https://www.youtube.com/channel/UCFA0TrzwVPYe3WrYH_459Og

Ed Marsh Consulting, Consilium Global Business Advisors, PO Box 622, Ipswich, MA 01938 (978) 238-9898
https://en.wikipedia.org/wiki/Industrial_marketing

Тэги:

#Industrial_marketing_strategy #industrial_marketing #best_industrial_marketing #manufacturing_marketing #marketing_for_manufacturing #industrial_marketing_tips #how_to_create_an_industrial_marketing_strategy #b2b_marketing_strategy #industrial_digital_marketing #manufacturing_marketing_strategy #machinery_marketing #B2B_Marketing #digital_marketing_for_manufacturers #capital_equipment_marketing #marketing_continuous_improvement #best_practices_for_industrial_marketing

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