Bord Iascaigh Mhara’s Statement of Strategy Enabling Sustainable Growth 2018-2020 aims to enhance the competitiveness of the Irish seafood sector to capitalise on the growing demand for seafood both domestically and internationally. BIM’s approach with a clear focus on five strategic priorities – Sustainability, Skills, Innovation, Competitiveness and Leadership reflects the challenge of growing market uncertainty and places greater emphasis on product differentiation, value creation and profitability.