Why Sue Bird Thinks Women’s Sports Has Finally Broken Through | The Deal

In this episode of The Deal, Alex Rodriguez and Jason Kelly sit down with former WNBA player and Seattle Storm co-owner Sue Bird to discuss her growing media empire and the explosion of women's sports. Bird tells the hosts how she has built her investment portfolio, why her company’s viral t-shirt is about more than just a meme and why timing is so important for her big decisions on and off the court.

Listen to The Deal on Apple Podcasts, Spotify, iHeart, Bloomberg Carplay, or wherever you get your podcasts. You can also watch The Deal on Bloomberg Originals and Bloomberg TV.

Corrects reference in video to University of Connecticut basketball coach Geno Auriemma.

00:00 - 01:35 Intro
01:35 - 02:05 Deal-making mindset
02:05 - 06:49 UCONN
06:49 - 10:38 NIL & Coach Auriemma
10:38 - 14:15 Transitioning to the WNBA & playing overseas
14:15 - 17:30 Business ventures
17:30 - 20:10 Joining the Seattle Storm ownership group
20:10 - 24:29 The business case for women’s sports
24:29 - 28:38 Togethxr
28:38 - 32:32 Everyone Watches Women’s Sports T-Shirt
32:32 - 36:49 Women’s sport & the cool factor
36:49 - 39:21 The upside for the WNBA
39:21- 41:03 How social media has impacted sports popularity
41:04 - 44:09 Sue and Megan’s Podcast & Investments
44:09 - 47:30 Rapid Fire

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