WANT TO MORE NEW PATIENTS FOR FREE? Check out these Tips 4 & 5 from our Front Office Rocks dental marketing webinar, 10 Ways to Improve Internal Dental Office Marketing!
Because the marketing process can be confusing, and because most offices do marketing as an afterthought due to the fact that they must address more urgent tasks (such as running a business and treating patients), one of three things will likely happen:
1. There will be so much confusion that the dental team won’t be able to arrive at a decision, so they will do nothing.
2. Marketing money will be put into one “bucket” with the hope that one marketing approach will be the magic solution to acquire new patients, but then not enough marketing money will be left to spend anywhere else.
3. Marketing funds will be spread between too many different marketing options, leaving them too thin to make an impact in any single area.
How do patients decide to schedule an appointment at a dental office? For new patients to come to you, they must hear about your office in some way—a referral, postcard, or seeing you in the community. How will your marketing dollars have the biggest impact? Simple—diversify!
The best return on your investment is when people repetitively see or hear about your office so when they’re ready to find a new dentist, you’re in the forefront of their minds.
When all of the pieces of your marketing plan are solidly in place and working well together, new patients will find you and make that all-important call!
Ready to learn more about the how to’s of marketing for your dental practice? Did you know that we recently added a NEW dental training course track, Marketing Mastery, to our membership course offerings? We also have several foundation training video courses and webinars covering this exact topic that we would love to share with you!
Have a marketing tip that your dental office has found success with? Feel free to add your thoughts to the comments below!
Not a member yet? Started today to gain access to our new Front Office Rocks Marketing Mastery training course, as well as our complete library of dental training videos, webinars, documents and resources!
https://frontofficerocks.com/marketing-mastery-dental-training/
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