Shaping Aussie Agriculture with Ben Simpson

In this podcast episode, Ben Simpson from OGA Creative Agency, shares his passion for the varied landscape of Australian agriculture, focusing on storytelling, ethics, and innovation. He and Ferg discuss how effective communication, AI, and visual storytelling are shaping the future of livestock marketing. Ben highlights the importance of ethical practices, brand values, and initiatives like Meat and Livestock Australia's Australian Good Meat program in enhancing Australia’s global standing.

-Agriculture storytelling
-AI impact
-Brand values
-Ethical practices
-Global reputation

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