Unlocking YouTube Success: Insights from Luke Sherran on Raising Online Visibility

Luke's part-time YouTube channel has grown to over 300,000 subscribers and 600 million views in four years.

In this episode of 'Raise Your Visibility Online', host Louise Brogan interviews Luke Sherran, a digital marketing expert and YouTube enthusiast.

Luke shares his journey from starting a digital marketing agency, Falkon Digital, to leveraging the power of video and YouTube to enhance business growth.

The discussion explores how Luke's part-time YouTube channel amasses over 300,000 subscribers and 600 million views, emphasizing the importance of persistence and strategic content creation.

They delve into the revenue model of YouTube, discussing AdSense, sponsorships, and affiliate marketing, and highlight the growing significance of YouTube Shorts.

This episode offers practical advice and inspiration for small business owners looking to elevate their online presence through video content.

00:00 Introduction to Raise Your Visibility Online
00:46 Meet Luke Sherran: Digital Marketing Expert
02:02 The Origin Story of Falkon Digital
03:26 Balancing Business and Family Life
05:26 Luke's Journey into YouTube
09:10 Early Struggles and Growth on YouTube
16:09 Monetizing YouTube: AdSense and Beyond
21:27 Navigating Sponsorships and Brand Deals
24:43 Creating an Effective Media Kit
25:43 Balancing Payment Models: Lump Sum vs. Affiliate Commission
28:20 Leveraging YouTube Shorts for Growth
31:34 Monetizing YouTube Shorts: Revenue Models and Strategies
37:58 Balancing YouTube with a Full-Time Job
41:10 Common Mistakes and Best Practices for Business Owners on YouTube
46:13 The Future of YouTube for Business Growth
50:15 Conclusion and Final Thoughts


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