Local SEO for Franchises: Navigating the Landscape feat. Andrew Shotland | Local Marketing Beat #4

In episode 4 of the Local Marketing Beat, Christian Arriola speaks with Andrew Shotland, Founder and CEO of Local SEO Guide.

Andrew Shotland runs Local SEO Guide, a 15-year-old SEO consulting agency providing SEO audits and consulting to multi-location brands, local retailers, media and e-commerce sites, startups, agencies, and more.

Together, they get into:

∙ The biggest mistakes in local SEO for franchises—and how to avoid them
∙ How to effectively optimize your Google Business Profile listings to improve local visibility and customer engagement
∙ The top ways of measuring local SEO success

You can check out Local SEO Guide here 👉 https://lsgseo.com/

You can try out Andrew's new Slack tool here 👉 https://squeryl.ai/

You can also connect with Andrew on LinkedIn 👉 https://www.linkedin.com/in/localseoguide/
Twitter 👉 https://twitter.com/i/flow/login?redirect_after_login=%2Flocalseoguide
And Threads 👉 https://www.threads.net/@andrewshotland

Links to further reading:

The Ultimate Local Social Media Guide for Multi-location Businesses 👉https://uberall.com/en-us/resources/blog/the-ultimate-local-social-media-guide-for-multi-location-businesses

How Multi-Location Brands Can Dominate Local SEO 👉 https://uberall.com/en-us/resources/blog/how-multi-location-brands-can-dominate-local-seo

Top 6 Franchise Social Media Marketing Best Practices 👉 https://uberall.com/en-us/resources/blog/6-social-media-best-practices-franchise

Local SEO Guide For Companies With Hundreds of Locations 👉 https://uberall.com/en-us/resources/blog/local-seo-guide-companies-hundreds-locations


About Uberall:

Uberall helps the world’s largest and most innovative brick and mortar businesses stay relevant and profitable by driving online discovery, in store visits, and repeat purchases. The fully-integrated Uberall platform helps fast moving, global marketing teams ensure brand consistency across the local web, drive more transactions, and quantify impact.

To learn more, visit us at: https://uberall.com/en-us

Timestamps
00:00 Intro
02:34 Overview of the local SEO landscape
05:39 Creating a local SEO strategy for franchises
07:19 3 best local SEO practices for franchises
10:26 The importance of local pages
15:21 Common franchise local SEO mistakes
19:03 Connecting local SEO with a broader marketing strategy
22:22 How to measure local SEO impact
27:32 Conclusion

#franchise #seo #localseo #seoforfranchise #seobestpractices #localmarketing

Тэги:

#Local_SEO_for_Franchises #franchise_marketing #franchise_seo #local_seo_enterprise_franchise #seo_for_franchise #seo_for_franchises #local_seo #local_seo_for_franchises #seo #franchise_seo_services #Local_SEO_Guide #Andrew_Shotland #Christian_Arriola #Uberall #multi_location_seo #christian_arriola

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