AdWeek Webinar: How to Create Breakthrough Ads with Entertainment Partnerships

Partnership ads, also known as co-marketing, can link your brand to top entertainment content, often producing superior ROI results. In the past, securing these kinds of bespoke partnerships was complicated, if not impossible. But new technology is changing that, making teaming up with some of the biggest IP in Hollywood more accessible than ever.

Discover a new approach to entertainment ad partnerships with Mike Benson, president and CMO of CBS, Andrew Gilman, CMO of NWN Carousel, and Alan Gould, Co-CEO of MutualMarkets.

You’ll find out:

- How to find the right entertainment partners for your brand with real world examples from Taco Bell x After Midnight, Real Truck x Tracker, Dashlane x NCIS, and NWN Carousel x Fire Country.
- Strategies to help you agree to terms quickly.
- Tips on how to produce killer ad creative that delivers higher levels of awareness and conversion for your digital ads

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