Lexus is going all-EV by 2030. What it means for their cars today and Toyota’s cars tomorrow!

Their electric vehicles.... Toyota/lexus not interested to be honest. They should focus on luxury hybrid products.
When you said abt folks buying blinded lexus or Toyota products just because of the badge, well that applies to the BMW and Mercedes and iPhone buyers.... Special the iPhone buyers (bunch of sheeps).
But ... Koreans and Chinese auto are taking control of the electric market, Japaneses are taking their time, they are being cautious with their decisions, because for me their core buyers do not want eletric cars

Wow! Mind blown Josh! It makes total sense to me now. 👍 This is what's happening and as much as we don't like it, it's inevitable.

Right on point! 🎯

Makes sense from a business standpoint. Glad I ordered my 5th gen 4Runner!

I think they might just keep hybrids going for the foreseeable future and drop them completely from their lineup.

Sound like financial suicide to go full EV.
Buyers like me would rather hold on to our current ICE vehicles until the wheels fall off.

If they go full electric by 2030 I will die. Huge mistake if they do that.

They shouldnt have made such goals.

This is ABSOLUTELY THE BEST ADVICE I have seen regarding the future of Toyota and Lexus. I have forwarded this to my family and friends. Thanks Josh!!!!

Interesting perspective josh.

Seems that 2030 will push to 2035 depending on federal regulations. After seeing the new BMW X3 hideous interior, it makes the cheapest Toyota plastic look great.

Hey Josh great video ❤
I propose doing a video on non Japanese 4 or 6 cylinders ICE 😆
BMW, Audi, Mercedes, maybe some American like Ford or Chevy..

Ps.. Mazda cx70 looks nice but only time will tell

I don't fault you for your optimism but I suspect you are only half right. Lexus is indeed deliberately de-contenting their current products to increase profits. Unlike you however I do not think the EV transition will mark a move back to traditional Lexus quality. They've seen as much profit re-positioning themselves as Premium as they did in the Luxury segment. Ironically what Lexus now needs is a luxury sub-brand with luxury interiors and 6 and 8 cylinder engines.

When you put it that way, it makes sense…

Yeap. I will be “camping out” in a Bmw x5 for the next few years

What if Lexus BEV is significantly better than a V8 Lexus or Toyota so than the super pricey car you buy today is valued low because there’s no longer a demand for them if folks would prefer to have a ultra luxury electric car? It kinda feels like a gamble assuming that ICE cars would be in huge demand?

I’ll probably come back to Lexus after 2030. There’s no way I’m tossing money into their current portfolio right now.

Really well laid out perspective, I def echo it.

That’s an excellent analysis you brought out. It totally makes sense for business standpoint. However, in my opinion, this decision is very risky to be fully EV by 2030. This is the same exact goal Volvo is aiming as well. I believe there will be such a huge change in people perspectives as well as reputation on Lexus as well. It can (possibly) also drop sales drastically as well as the reason why this move might be very dangerous and suicidal.

❤

Love your work Josh, I test drove the new 2024 GX550 yesterday (non over-trail spec) and it felt like driving a big plastic box on wheels. The hood looked like it was made of paper as it bounced up and down on the road and the interior felt like Lexus just stuck leather covers or soft touch plastics over the real cheap plastic.

2035, please come faster!!!

If they would bring the Crown Sport over I would definitely buy that. Looks similar to my 2023 Venza. Love my Venza but I could see stepping up to the Crown Sport. Thanks for the info Josh.

Wait, did that go from car buying advice to dating advice? 😆

I’m pretty sure that might backfire. Did you know that the United States has legislation for hybrids past 2030 if I’m not mistaken? not saying that people won’t be interested, but it will still turn away. A lot of Lexus core fan base just like Cadillac…..

Hopefully the infrastructure is here to support all of this because it sure as heck isn’t right now (hence the lack in popularity) in addition to hefty price tags. You can’t keep pumping out cars that can’t go anywhere. Infrastructure to support this is definitely lagging behind which is very bizarre.

I know Lexus does a good hybrid, but I’m still sticking with all their ICE engines only.

Good take!

Why don’t you mention the current pressure from regulators regarding emissions? It’s not just Lexus straying away from ICE.

Very thought provoking. Well done. I think you are on to something. Think I will go check out the MDX Type S next week.

"Lexus is making them as cheaply as possible". Yet selling them as expensive as possible.

Isn’t every automobile maker going through this process / leap of faith?

It might sounds difficult right now but actually many places in the world have established pretty good EV infrastructure. For countries like China, Korea and Japan, having full EV in 2030 is totally expectable. I currently live in the state and I personally do not think it would work for US though. The road near our building is taking one year to repair and I could not think about how long it would take to actually build enough charging stations for everyone😂

The question I have is how will all these EVs (and Toyota will sell millions if this change occurs) be charged? Current admin has failed miserable when it comes to delivering charges and Trump wants to relax these restrictions and basically allow the market to decide what it wants. I just can't see how this will be practical.

Bought a Lexus hybrid this year and have gotten 2 surveys from them recently that asked a lot about how important were different types of engine technologies - so hopefully they are still considering this issue and not wedded to only full electric.

Josh, new subscriber here. I have a 2013 GX 460 80k miles... not 1 thing wrong and not 1 issue with the car. Bullet proof...Was thinking of trading it in not this year, but maybe 2026 for the updated GX 550... Yes or No? Or wait until Toyota electrifies? Maybe get the last 2023 GX?

It is very clear that I shall not buy a BEV, even a Lexus (#1 reliability, #3 low TCO = Total Cost of Ownership). The last one I still have is a 2019 Lexus UX 250h F Sport, zero issues in 5 years, not even recalls.
I suppose that this hybrid will outlast me.

🎉🎉8k🎉🎉 Congrants

Recent world survey shows that 50% of EV owners want to get rid of their EV and would never buy another one. EV's are going down in sales and will keep going down until such time someone comes out with a new battery technology. Lithium is just not a good battery technology for EV's. So until then it's going to be ICE vehicles. Yes Toyota says they have a new battery coming out but they've been saying that for how many years now! Not to mention electrical infrastructure world wide is mostly in a sorry state and who will pay for that upgrade.

Why would Lexus’ best craftsmen be working now on interiors for cars that won’t be made for five to ten years?

Conclusion : should we buy a Mazda?

That could be said for any company not only Lex

Glad that there are smart customers who are avoiding the cheap looking plastic interior and downgraded engine vs. previous generation. See you lexus after 2030 if that's the case.

I love my new RX350h 2024. Runs great and feels premium

Wow, top tier analysis here! Explains so much of what Lexus is doing and not only makes sense, but is absolutely characteristic of the brand. Thank you for putting this together and analyzing.